Account Based Marketing Manager, Snowflake
3-5 days a week in office
Cloud data platform providing data warehouse-as-a-service for the cloud
Open for applications
Cloud data platform providing data warehouse-as-a-service for the cloud
1001+ employees
Open for applications
3-5 days a week in office
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- Bring your excitement and passion about the planning and execution of marketing programs
- What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis
- This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level
- 3+ years of prior marketing experience including 1:1 ABM experience
- The experience and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative design, etc
- The experience and passion to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts
- The experience and passion to create and test multi-channel campaigns and programs specific to the region’s needs and business goals
- Experience using Salesforce, Adobe Experience Manager, Bombora, Demandbase or equivalent tools
- Ability to collaborate and report regularly across cross-functional business teams and leadership levels
- Ability to adapt and work successfully in an ever-changing environment with competing priorities
- Maniacal attention to detail, strong project management skills, enthusiastic curiosity, resourceful get-it-done orientation
What the job involves
- Snowflake is looking for a hardworking Account Based Marketing Manager like yourself to come aboard and be part of our team
- You will be targeting our base of strategic accounts in Canada with boutique 1:1 campaigns and strategic 1:many campaigns, and will gain experience in best-of-class integrated ABM
- As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle
- You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way
- You will work closely with sales, demand generation, field marketing, and solution product marketing teams to craft and execute high-impact programs that include:
- Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell
- Targeted advertising, paid social and contact discovery
- Multi-threaded custom digital landing pages
- Account-specific research, events, prospecting and follow up in coordination with cross-functional teams
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company values
- Put Customers First - We only succeed when our customers succeed
- Integrity Always - Be open, honest and respectful
- Think Big - Be ambitious and have big goals
- Be Excellent - Quality and excellence count in everything we do
- Get It Done - Results matter. Work hard and smart
- Own It - Build our product and our company like it’s yours, because it is
- Make Each Other the Best - Treat people with kindness and respect
- Embrace Each Other's Differences - Accept and appreciate everyone from every walk of life
Company HQ
Bozeman, MT
Articles
Leadership
Benoit Dageville
(Co-Founder)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Salary benchmarks
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Diversity, Equity & Inclusion at Snowflake
- At Snowflake, embracing each others’ differences is a core value of our organization. We recognize and appreciate the importance of creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. Promoting the values of diversity and fostering an inclusive workplace culture takes each of us working together, caring deeply, and acting intentionally.
- Since Day 1, Snowflake and its culture belong to each of us, We “own it.” Owning it means we continually look for ways to improve and it’s in that spirit that our Diversity Council was formed. Our Council spans every functional area with an eye towards diverse representation across a range of demographics - 50% female, 50% persons of color, 21% LGBTQ, 7% persons with disabilities, and four generations. The Council narrowed in on three priority areas to focus our initiatives and impact positive change.
- 1. Enabling employee and community readiness by creating focus groups and using data to reveal deeper insights into our community and our specific needs and challenges to guide our future efforts and target initiatives.
- 2. Empowering employees’ voices by organizing outlets for conversation, spotlighting different employee stories, building mentorship programs, and supporting cultural inclusion.
- 3. Building external partnerships to broaden demographic representation in our candidate pipeline and educational partnerships to enable equitable opportunities for generations to come.
- As a company of action, we are committed to managing and measuring our forward progress around diversity and inclusion. And because we are a data company, the approach of gaining insights from the data, setting targets, measuring results, and iterating is in our DNA. We have put in place the foundational groundwork to ensure diversity, equity, and inclusion for right now and for the future of Snowflake.
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