Senior Marketing Manager, Adyen
Partner Campaigns
$145-195k
More information about location
3+ days a week in office
Payments platform built to grow businesses
Open for applications
Payments platform built to grow businesses
1001+ employees
Open for applications
$145-195k
More information about location
3+ days a week in office
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- 8+ years of marketing experience, with at least 3 years of B2B experience working with enterprise partners to create net new demand and accelerate pipeline
- Proven track record of successfully integrating strategic partners into co-marketing campaigns through a mix of online and offline channels to drive measurable impact
- Experienced in using tools like Salesforce, Marketo, Looker, and Contentful to set up campaigns and track results
- Strong project management skills with the ability to manage multiple projects, prioritize responsibilities, and deliver results in a fast-paced, fluid environment
- Excellent written and verbal communication skills, with the ability to craft topics, compelling business benefits for both Adyen and our partners
- An entrepreneurial spirit and a hands-on approach to work; you are comfortable with both strategy and execution
- Data-driven, analytical mindset. You use data to find new opportunities and approach your work with a “test and iterate” mindset
What the job involves
- At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Marketing Manager to launch pipeline generation campaigns that feature the value of Adyen’s partners in North America
- This hybrid role will be based in either our San Francisco or New York office, and will report to the VP of Marketing, North America, with a dotted line into our Global Partner Marketing team
- As a Senior Marketing Manager for partner campaigns, you are pipeline-driven, creative, and highly-collaborative
- In this role, you’ll be responsible for creating and executing integrated campaigns with our regional partners—turning joint value propositions into powerful demand engines
- And you’ll work with a team of talented marketers, designers, partner managers, and commercial leaders to make it happen
- Create a holistic campaign strategy that leverages our partners to drive brand awareness, lead generation, and sales pipeline
- Design and launch integrated campaigns (e.g., email, webinars, paid media, events, ABM) targeting key verticals and accounts
- Drive the creation of co-branded content including landing pages, webinars, case studies, and thought-leadership
- Collaborate with partner managers, product marketing, and global partner marketing teams to craft tailored messaging for partners, aligned with Adyen’s product releases and value propositions
- Foster and maintain strong marketing relationships with key partner stakeholders, understand their priorities, and develop campaigns that drive mutual value
- Work closely with North America Marketing, Global Partner Marketing, Partnerships and Sales teams to set your strategy, prioritize campaigns, and improve programs
- Analyze performance and continuously optimize campaigns to improve lead quality, conversion rates, and partner engagement
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$59.2m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $328.2m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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