Senior Product Marketing Manager, PitchBook
EMEA
Salary not provided
+ Employee stock program
Senior and Expert level
London
More information about location
Private equity & venture capital database
Job no longer available
Private equity & venture capital database
1001+ employees
B2BAnalyticsMarket researchSaaSVenture CapitalCapital Markets
Job no longer available
Salary not provided
+ Employee stock program
Senior and Expert level
London
More information about location
1001+ employees
B2BAnalyticsMarket researchSaaSVenture CapitalCapital Markets
Company mission
To provide thousands of global business professionals with comprehensive data on the private and public markets to help them discover and execute opportunities with confidence.
Role
Who you are
- The Sr. Product Marketing Manager will know their customers, the market, and our business so intimately to define and communicate a clear, differentiated, defensible, and monetizable market position
- The ideal candidate will display extreme ownership, be adept at stakeholder management across Marketing, Product, and the field, and be confident in prioritization
- This position requires a data-centric and savvy marketer who utilizes their subject matter expertise of their vertical and continually tests, learns, and collaborates across functions to find new and innovative ways of reaching target audiences through compelling messaging, building pipeline, and expanding revenue through high-impact and competitive positioning
- The ideal candidate has intimate knowledge of how Private Equity firms and/or Investment Banks work and SaaS product marketing experience
- Bachelor’s degree or equivalent work experience
- 6+ years of B2B product marketing experience, SaaS preferred
- Financial services industry experience a plus
- Deep knowledge of EMEA markets and the ability to regionalize corporate strategies and messaging to the local audience while staying true to the overarching brand
- Proven track record of implementing return-on-investment positive and growth-oriented demand generation programs
- Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
- Work well cross functionally, building strong relationships to effectively partner across marketing teams and with leaders from Sales, Product, and Operations organizations to obtain shared success
- Experience setting and measuring KPIs, managing a budget, forecasting, and delivering on monthly goals of spend
- Proficiency in marketing automation tools (preferably Marketo), CRM (preferably Salesforce.com), web analytics, and business intelligence (preferably Tableau)
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias toward action
- Strong critical thinking and problem-solving skills
- Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through
- Excellent written and verbal communication skills
- Ability to juggle and prioritize multiple projects at once in a fast-paced and results oriented environment
- Desire and ability to be a team player who appreciates a unique, entrepreneurial, and collaborative environment
- Resourceful self-starter who is comfortable with ambiguity and adaptive to change
- Energetic, friendly, and self-motivated attitude
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
What the job involves
- The Product Marketing Manager will support our EMEA market and be responsible for the full-funnel strategy and execution of product-centric marketing strategies that capture and will be a core driver of our multi-channel go-to-market motion, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Marketing, Communications, Enablement, Learning & Development, and our in-house research
- Help to manage and coordinate product launches, ensuring successful execution and maximum impact in the market
- Build and maintain ongoing collaboration with Product Management, helping to inform product roadmap, launch prioritization, and field responses
- Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace
- Be the segment subject matter expert (SME), incorporating the voice of your customer, internal expertise, pipeline analytics, and more, to continually refine and optimize segment strategy inclusive of messaging, product positioning, content, and campaign prioritization
- Develop, implement, and continually optimize segment messaging framework; create and maintain relevant solutions architecture, value prop messaging, and hero content and research
- Own segment’s bill of materials, creating and continually refining core artifacts to be used across the company to inform architecture hierarchy, positioning, messaging, personas, and competition
- Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, positioning strategies, and messaging frameworks
- Support the ongoing go-to-market marketing strategy for segment; partner with GTM Campaigns, Product Management, Sales, Customer Success, and Editorial teams to align on ideal messaging, product priorities, and positioning approach
- Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
- Build and maintain close partnerships with the broader Marketing organization (GTM Campaigns, Web, Digital, Marketing Ops, Program Management, and Content Strategy) to best leverage the available channel mix and partner on decisions to achieve target KPIs
- Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap
- Collaborate with Sales, Marketing, Training & Enablement, and our in-house Product Content Studio to develop effective sales plays, training materials, and collateral, and tell a value-based story using customer proof points – all of which support the selling process
- Work closely with Sales and Customer Success leaders on shared pipeline goals and refine messaging and value prop as needed to drive differentiation, relevance, and ultimately achieve revenue targets
- Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats
- Discover new opportunities for your customer segments through market research, test and learn of past campaigns, promotion of new product and service features
- Monitor industry trends and stay up to date on new competitors, technology, and techniques, especially those specific to your customer segments
Salary benchmarks
Our take
Recognising the need for actionable and extensive intelligence in the private equity sector, PitchBrook was founded in 2007 with the vision to create a resource for comprehensive data, research, and insights spanning the global capital markets.
To address the complexity of these markets, PitchBook has continually expanded its coverage, integrating thousands of datasets and millions of individual insights into its platform. The company's dedication to innovation is evident in the pioneering features and products introduced to surface critical information for its clients.
PitchBook's integration into Morningstar since 2016 has provided a solid foundation for sustained growth and development. The company's commitment to helping clients make informed decisions suggests a future of ongoing evolution and expansion, as it remains at the forefront of providing indispensable resources for navigating the complexities of the global capital markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2016
$10m
SERIES B
Sep 2009
$3.8m
SERIES A
Total funding: $13.8m
Company benefits
- Additional medical wellness incentives
- Paid sabbatical program after four years
- Paid parental leave
- Annual educational stipend
- Robut training programs on industry and soft skills
- Employee resource groups
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
- Shared ownership employee stock program
- Monthly transportation stipend
- Private Medical insurance
- Dental scheme
- Life cover
- Minimum 25 days annual leave and volunteer days
- 8% Pension contribution
- Income protection
Company HQ
Central Business District, Seattle, WA
Leadership
Rod Diedendorf
(President & COO)also a Member of the Advisory Board at USC Wrigley Institute for Environment and Sustainability and Strategic Advisor at MyNeighbour. Previously COO at Archeo and was the CEO of Idearc Media.
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