Vice President of Sales, Poppulo
Digital Signage
+ Company performance-related bonus & Short-term incentives
Customer & employee communications experience software
Be an early applicant
Customer & employee communications experience software
501-1000 employees
Be an early applicant
+ Company performance-related bonus & Short-term incentives
501-1000 employees
Company mission
To help businesses connect people, systems, and ways of working to deepen relationships and move forward together.
Role
Who you are
- This role requires a seasoned leader with proven success scaling enterprise SaaS and solutions-led businesses, who can inspire, coach, and guide a high-performing sales organization while collaborating cross-functionally to maximize impact
- Strong understanding of SaaS, enterprise visual communications, and/or AV technologies
- Expertise in enterprise deal orchestration, RFPs, and C-suite selling
- Experience building both direct sales and partner/channel motions
- Proficiency with Salesforce CRM and sales analytics
- Data-driven, solution- and action-oriented operator who thrives in a fast-paced environment
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
- 12+ years of progressive experience in B2B sales, with 7+ years leading managers and quota-carrying teams
- Proven success scaling enterprise SaaS or solutions-led businesses from ~$20M ARR upward
- Demonstrated ability to build and lead high-performing sales teams across multiple geographies
- Demonstrated success in scaling revenue through partnerships and alliances
- Track record of forging strong client partnerships and delivering sustained revenue growth
What the job involves
- The VP of Sales – Digital Signage at Poppulo plays a pivotal role in driving our sales strategy, revenue growth, and overall success of the Digital Signage business line
- This executive will oversee the Digital Signage sales team, including Sales, Solutions Engineering, and Business Development, to expand new logo acquisition, grow enterprise accounts, and implement effective sales processes to achieve and exceed ambitious ARR and bookings targets
- Define and execute the sales strategy for Digital Signage, aligning with company goals and market opportunities
- Drive predictable revenue growth by ensuring forecast accuracy, pipeline health, and disciplined execution
- Build and maintain strong relationships with key clients, partners, and AV integrators to expand market share
- Work closely with Sales, Marketing, and Product leadership to align business development with go-to-market initiatives
- Define and execute the solutions engineering vision and strategy in alignment with sales and company objectives
- Establish and refine sales processes and methodologies to improve efficiency, productivity, and customer engagement
- Leverage CRM (Salesforce) and data-driven insights to optimize coverage, quota attainment, and pipeline creation
- Lead enterprise pursuits including RFP strategy, executive engagement, and commercial negotiation
- Collaborate with Marketing, Product, and Customer Success to align go-to-market execution and support expansion plays
- Partner with the VP, Digital Signage Pro Services & Hardware to ensure delivery readiness and solution quality
- Provide market and customer feedback to GTM and Product leadership to inform pricing, packaging, and roadmap
- Establish clear objectives and metrics to measure performance; ensure the team has the resources and information needed to succeed
- Identify and remove blockers; communicate changes in focus or priorities promptly
- Provide ongoing coaching, feedback, and performance interventions where required
- Engage and retain top talent by fostering inclusion, trust, and accountability
- Drive career development planning and ongoing learning for direct reports, ensuring growth opportunities are clear and supported
Our take
Poppulo delivers the world’s first communications experience platform, Poppulo Harmony, that unites multiple communications channels in one content creation and publishing experience. Through the Harmony platform, businesses can improve both internal and external communications, improving employee engagement and the customer experience.
Poppulo was first launched as an email marketing solution, but it underwent a dramatic rebranding in order to focus on internal communications. This move proved successful, with the company going on to serve thousands of businesses including Santander, Rolls-Royce and Asos. In 2021, a merger with Four Winds saw Poppulo valued at around $1 billion, establishing it as a major player in the communications market.
It was in 2022 that Poppulo released the Harmony platform, adding customer communication capabilities to its employee engagement toolkit, and becoming a one-stop-shop for all its clients' communication needs. Having already secured a significant foothold, the company has been focused on furthering its international expansion while building out its executive team. A round of layoffs in 2023 is certainly not good news, but it does appear to be a result of the wider economic situation rather than anything else.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$35m
LATE VC
Total funding: $35m
Company benefits
- 401K
- Healthcare including dental & vision plans
- Remote-friendly working
- Flexible working hours
- Flexible PTO
- Opportunity to grow and progress
- Great working environment
- ClassPass membership
- Wellbeing programs
- Office events and socials
- Top of the range toolset
Company HQ
Civic Center, Denver, CO
Leadership
Andrew O'Shaughnessy
(CEO)Previously worked as an Independent Consultant for companies including Intel. Was Chairman of the Irish Internet Association.
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