Paid Marketing Manager, Fleek
Wholesale marketplace for second-hand fashion
Job no longer available
Wholesale marketplace for second-hand fashion
21-100 employees
Job no longer available
21-100 employees
Company mission
To build the global used-clothing supply chain.
Role
Who you are
- The ideal candidate will have hands-on experience executing campaigns across various channels, a background in pulling together analytics from various sources and an aptitude for setting up new channels from scratch
- 4-5 years of experience in paid marketing, with experience managing paid performance for a startup
- Hands-on experience across various paid marketing channels such as Meta and Google Ads
- Proficiency in Google Sheets and SQL, with an emphasis on the ability to process and analyse messy data
- Experience working in a startup environment, particularly in setting up and scaling new marketing channels
- Experience growing a marketplace business is a plus
What the job involves
- Fleek is searching for a Paid Marketing Specialist to help grow the demand side of the marketplace. This position offers a unique opportunity to get in at the ground level to shape our marketing efforts and grow the impact of paid marketing from day 1
- The Paid Marketing Specialist will report directly to the Director of Growth
- Develop and execute paid marketing strategies across multiple channels (Meta, Google, etc.) to drive user acquisition, conversion, and sales
- Analyse spend performance to optimise strategies and improve ROI, particularly the ability to process and analyse messy data across disparate sources
- Dive into the nitty-gritty of campaign execution, including ad creation, targeting, bidding, and optimization
- Help develop attribution model to understand the impact of paid performance to inform budget and channel mix decisions
- Lead the setup and management of new marketing channels, leveraging startup experience to drive rapid experimentation and iteration
- Personally manage channel execution with the potential to build and manage a team of marketing specialists or contractors to scale our paid marketing efforts
Salary benchmarks
Our take
The rise of eBay and Depop and increased social conscience has seen hyper-consumerism and fast-fashion being left behind. Fleek offers a B2B wholesale marketplace for second-hand fashion through which retail stores and online resellers are able to buy from vintage clothing suppliers from all over the world.
The used clothing supply chain has been fragmented and primarily offline, preventing vintage wholesale buyers and sellers from growing their businesses. Typically, to buy vintage inventory, storeowners have to travel to distant warehouses in a cost-inefficient manner. Fleek offers a central platform for wholesalers, spread across 8 countries, to connect and sell to buyers, allowing these store-owners to conveniently find produce and scale their businesses like never before.
The company is backed by early stage start-up accelerator, Y-Combinator, who was an initial investor in Twitch and Airbnb, as well as other VC funds which will see Fleek invest in developing its product and finding its product-market fit.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2024
$14.8m
SERIES A
May 2024
$5.6m
SEED
Total funding: $35.8m
Company benefits
- Comprehensive healthcare coverage
- Exclusive employee clothing drops courtesy Fleek
- Flexible work hours & time off. We don’t care where you are as long as the work gets done
- Shared ownership: Being On Fleek means you’ll own a part of it
Company HQ
The Castro, San Francisco, CA
Leadership
Abhi Arora
(CEO)Previously co-founded and acted as CEO for Verchable. Experience as a MBA Consultant for S.F. Express Co, Head of Global Business and Partnerships for Dubsmash, and as a Growth Analyst for UpCounsel.
Sanket Agarwal
(CTO)Previously served as Senior Engineering Manager for Postmates, Engineering Manager for Suki, and as Senior Software Engineer of Android Auto for Google.
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