CRM Manager, Too Good To Go
$85-95k
More information about location
3 days a week in office
Marketplace for shop and restaurant food waste
Be an early applicant
Marketplace for shop and restaurant food waste
1001+ employees
Be an early applicant
$85-95k
More information about location
3 days a week in office
1001+ employees
Company mission
To inspire and empower everyone to fight food waste together.
Role
Who you are
- The Experience: Significant hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment
- Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app
- Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy
- B2B + B2C Versatility: You can pivot from brand-aligned consumer comms to professional, value-driven B2B email sequences
- Strategic & Tactical: You can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links
- Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure
What the job involves
- With the US and Canada representing some of the highest levels of food waste globally, your work in CRM will be the primary driver of building a localized movement that turns surplus food into saved meals at scale
- We are looking for a data-driven, creative, and proactive CRM Manager to join our team
- As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada
- Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize our tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers
- In this role, you will set the communication strategy for our existing users—with a focus on increasing lifetime value, retention, and loyalty—while supporting B2B lead generation efforts to bring qualified partners onto the platform
- North American Strategy & Execution (B2C)
- Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments
- Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn)
- Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences
- B2B Support & Cross-Functional Collaboration
- B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close
- Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform
- Global Partnership & Systems
- Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers
- Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities
- Feedback Loop: Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets
- Innovation: Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout
- This is a high-ownership role that balances strategy with execution. Your time will typically be split across three core areas:
- 50% Campaign Execution & Implementation: You are the primary operator for North America. This means building, QAing, and launching campaigns in Braze, and ensuring every touchpoint is error-free
- 30% Strategy & Performance Analysis: Reviewing North America performance metrics in Looker and Amplitude to plan your next sprint of experiments, refine lifecycle journeys, and report on LTV and retention
- 20% Global Partnership & B2B Support: Acting as the voice for North America CRM in global forums to influence the tech roadmap, while collaborating with the local B2B team to optimize the lead nurturing engine
Application process
- We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go
- Submit your CV and Cover letter in English
- Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging
Our take
With more than one-third of food wasted in shops and restaurants, tonnes of otherwise quality goods are unnecessarily lost. Too Good To Go connects customers to restaurants and stores that have unsold, surplus food, offering steep discounts. Through this, businesses can sell surplus meals that would've otherwise gone to waste, and the environment wins as no food is wasted.
The company has certainly found its niche with sustainability-conscious consumers (a group that is growing in size as environmentally-focused consumers get more spending power). Too Good To Go's app has over 90M users across 18 countries and 215,000+ partners including retailers, hotels and restaurants such as ALDI, Carrefour, Accor and YO! Sushi.
The company is also creating a food waste movement website intended to be an informative source of knowledge regarding the issue. This is part of a wider strategy at raising awareness of the food waste problem, to get more users on board and further help the planet. A 200 million euro fund raise is allegedly in the works for 2025, which would push the platform to unicorn status.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$34.9m
CONVERTIBLE
Jan 2021
$31m
SERIES A
Total funding: $77.6m
Company benefits
- Personal and professional development opportunities in a fast-paced scale-up environment
- Enjoy hybrid working from our great offices, and at home
- Generous time off policies including 20 paid vacation days, 10 paid sick days, 5 paid wellness days, and 13 paid holidays per annum
- Extra paid parental leave beyond local legislation and the option to take an extra week of unpaid leave
- 100% Employer paid health coverage options for employee (Includes medical EPO plan, dental, and vision)
- 50% employer paid health coverage options for your family
- Regular social events; Coffee, snacks and fully-equipped kitchens
- Get to know our community with a monthly free Surprise Bag
- Paid volunteer time through our Shareback volunteering programme
- Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
Company HQ
Østerbro, Copenhagen
Leadership
Jamie Crummie
(Co-Founder)Studied Law at the University of Leeds.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at Too Good To Go