Digital Paid Media Manager, GoHenry
Pocket money app to make every kid smart with money
Open for applications
Pocket money app to make every kid smart with money
201-500 employees
Open for applications
201-500 employees
Company mission
To make every kid smart with money.
Role
Who you are
- Excellent hands-on experience in running major digital paid media channels (Google Ads and Meta are a must)
- Deep understanding of the role that each marketing channel plays in achieving business goals
- Able to work independently to ensure efficient running of all digital channels
- A track record of scaling digital channels within CAC guardrails and according to business goals
- Experience in launching and testing new digital channels including setting up of ad accounts, working with engineers to have tracking set up and working with the Legal team to have terms reviewed in a timely manner
- Good data and analytical skills to be able to independently perform channel level analyses to identify opportunities and gaps
- Able to work with Data Analysts when deep analysis is required
- Understanding of affiliate marketing is a plus
- Experience in app marketing (using Google, Paid Social and Apple Search Ads) is desirable
- Experience in driving efficient subscriber growth in a D2C subscription business is desirable
- Deep empathy and passion for our customer and their experience with GoHenry
What the job involves
- Reporting to the GoHenry Senior Acquisition Manager, the Digital Paid Media Manager will be responsible for the running and planning of our digital paid media channels
- Daily monitoring and optimisation of all of our digital paid media channels – currently Meta, Google Ads (Search, App, Demand Gen and Performance Max), TikTok, Apple Search Ads and Microsoft Ads
- Own the roadmap and execution of tests, tactics and strategies for each of our major digital paid media channels with support and guidance from Senior Acquisition Manager
- Ad hoc and periodic analyses of ad accounts to identify what’s going well, where the gaps are and how we can improve
- Work closely with the Integrated Marketing team on creative testing and learning
- Be on the lookout for new opportunities and work with internal stakeholders in launching and testing new channels
- Stay updated on industry trends and best practices
Salary benchmarks
Our take
Since a group of parents in Hampshire came up with the idea in 2009, GoHenry has come a long way and now has more than 2 million customers across its UK and US territories. GoHenry has been named by KPMG and H2 ventures as one of the world’s Leading 100 Fintech Innovators and the company also ranked the 8th fastest-growing British tech business in the Sunday Times TechTrack 100.
GoHenry has definitely revolutionised something that has characterised parent-child relationships for many years: pocket money. With no control or education, children usually spend their money without being truly aware of its value and do not learn anything about money management. GoHenry provides a useful tool to help young people learn good money habits while giving parents peace of mind and an easy way to manage pocket money.
On this mission to help children gain a better financial understanding, GoHenry has released a gamified, interactive tool named Money Missions. In addition to this game, GoHenry launched a Junior ISA, to enable parents to invest in their child's future in a more simple yet effective way. This clearly has potential as 11,000 parents opted for a Junior ISA in its pre-launch phase, so it's proving to be a sizeable market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Oct 2022
$55m
LATE VC
Dec 2020
$40m
LATE VC
Total funding: $123.5m
Company benefits
- Enjoy time off: We offer 25 days paid annual leave, plus Flexible Public Holidays (you can decide what you celebrate and cherish, and when you do it!). Plus, we support flexible and remote working, so that unmovable appointment doesn't need to be covered by annual leave
- Flexible working: Our GoFlex policy means you can choose to work at the office, WFH, or a little of both. No matter where you work, we'll make sure you have everything you need so you can focus on your goals
- Stay balanced: A healthy work-life balance is everything. So don’t be a slave to the grind—just give it your all when you’re working. Oh, and this is part of our official rules: start work late (read: sleep in) on your b-day
- Learn faster with training & development: It’s your career, so you lead the way. We provide training and development opportunities and access to hundreds of webinars. Plus, count on your manager for support and regular feedback
- Get health & wellness perks: A healthy work-life balance is everything. We encourage you to give it your all when you're working and to reset properly when you're not. Perk alert: we offer all employees a free subscription to the Calm app
- Choose your equipment: Mac or PC? We all have different ways we prefer to work. Choose your own equipment, so your working days are as comfortable as possible
- Make friends, too: We have fun together, and enjoy each other’s company! We host get-togethers and provide fun perks, while you spend quality time with the team
Company HQ
Farringdon, London, UK
Leadership
Louise Hill
(Co-Founder & CEO)Previously an Operations Director at The Cotswold Company & Findel Direct (warehousing operations) and at Scotts of Stow Ltd.
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