Customer Marketing Manager, Board Intelligence
1-5 days a week in office
Board management software
Open for applications
Board management software
101-200 employees
Open for applications
1-5 days a week in office
101-200 employees
Company mission
To help all boards and leadership teams to be a powerful driver of performance and a force for good.
Role
Who you are
- This role is ideal for someone who thrives on commercial impact, loves working with data and systems, and is equally comfortable defining strategy and executing hands-on
- 3-5 years in B2B SaaS marketing, with at least 1-2 years focused on customer marketing
- Proven track record of running multi-channel marketing programmes / campaigns that directly drive customer expansion revenue
- Familiarity with customer advocacy programme development and customer community building
- Understanding of account-based marketing (ABM) principles
- Strong data analysis and reporting capabilities; comfortable working with CRM and customer data platforms
- Experience with marketing automation and customer success platforms (we use HubSpot & Planhat & Pendo) and how to navigate customer data regulations
- Experience with customer segmentation, journey mapping, and lifecycle marketing frameworks
- Revenue-focused mindset with strong commercial acumen
- Excellent project management skills with ability to manage multiple workstreams simultaneously
- Self-starter who can work autonomously and drive initiatives forward
- Strong cross-functional collaboration skills; comfortable working across Marketing, Sales, Customer Success, and Product Marketing teams
- Exceptional attention to detail, with strong organisational and planning capabilities
What the job involves
- We’re looking for a strategic, execution-driven Customer Marketing Manager to accelerate revenue growth from our existing customer base
- This is a newly created role at the intersection of marketing, customer success, and sales, with a clear mandate: turn customer engagement into measurable cross-sell and upsell revenue
- You’ll own the customer growth marketing strategy end-to-end — from lifecycle planning and omnichannel communications to advocacy, events, and re-engagement
- You’ll ensure customers are informed, engaged, and primed for expansion opportunities at every stage of their journey
- Customer Growth Strategy & Lifecycle Marketing
- Own the customer marketing strategy to drive expansion revenue across the customer lifecycle, working closely with Customer Success
- Partner with Customer Success and Customer Sales to identify whitespace, and in-market accounts and expansion opportunities by product, segment, and behaviour
- Expand our contact coverage at customer accounts, engaging new and senior personas with targeted communications to build our brand, make us more sticky, and open the door to more cross-sell opportunities
- Partner with Rev Ops to improve customer segmentation data to enable more relevant, personalised communications
- Customer Communications & Campaign Execution
- Operationalise customer marketing across channels, systems, and processes to ensure scale and consistency – integrating customers into omnichannel demand generation campaigns with tailored messaging by audience and stage
- Own the strategy, governance, and execution of all 1:many customer communication channels, including Planhat, email campaigns, and customer newsletters
- Partner with Product Marketing and Customer Success to deliver targeted in-app communications via Pendo
- Collaborate with Product Marketing to create assets that support cross-sell, upsell, and product adoption
- Customer Relationships, Experience & Advocacy
- Design and execute a differentiated “surprise and delight” motion that strengthens customer loyalty and unlocks future growth. Deliver ‘wow’ moments across the customer journey, including curated onboarding kits, personalised executive outreach, milestone celebrations, and first-board-meeting experiences
- Plan and promote customer events such as webinars, roundtables, and user community sessions. Drive VIP engagement by ensuring priority accounts is invited to high-touch, in-person events and experiences
- Own customer advocacy programmes, including customer advisory boards, beta communities, and customer awards programmes. Partner with Product Marketing to capture and promote customer success stories, case studies, testimonials, and references
- Offboarding, Alumni & Re-engagement
- Partner with Customer Success to redesign the client/user offboarding motion to preserve the relationship and enrol them into ongoing marketing activity
- Partner with Rev Ops to map and track current and former users (using tools like BoardEx) to identify referral opportunities (NB: 57% of our new business has a former user supporting it) and collaborate with Sales on a targeted outbound motion
Salary benchmarks
Our take
Board Intelligence has been helping boards to make smarter, faster decisions for more than two decades, and it has been turning that knowledge into software since 2008. With thousands of users engaged on its platform, BI works with FTSE 100s and large privately-owned companies, as well as public sector and government departments.
The company's product is smart board report packs supported by its AI tool Lucia, which helps to evaluate the balance of board reports. It also offers a secure portal for board pack distributions and has its own advisory consultancy arm. BI's mission is definitely ambitious, and it will need full support from the up-and-coming young generation of board members to favour the adoption of its smart board packs.
In 2024, it sold a majority stake in its company to K1 Investments off the back of a doubling of valuation over 3 years. With international support behind it, and an impressive client list including the likes of John Lewis and ITV, Board Intelligence is an established presence with ample opportunity for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Commission plan & pension scheme
- 26 days holiday each calendar year
- Bupa health & dental cover (including Babylon Virtual GP)
- Group life insurance (4x annual salary)
- Employee Assistance Program and Bereavement Counselling & Probate Helpline
- Daily breakfast, drinks, fruit and snacks
- Regular training & development, mini MBA series, lunch & learns
- AIG Smart Health (virtual GP app)
- Season Ticket Travel Card Loan and Cycle to Work Scheme
- Eye test vouchers and Flu Jabs
- Gym membership discounts
- Regular company socials. Friday drinks
Company HQ
City of London, London, UK
Leadership
Jennifer Sundberg
(Advisory Board Member & Co-Founder)Master of Arts at University of Cambridge. Also member of the advisory board at FINCA International since January 2011
Pippa Begg
(CEO)Master of Arts at University of Cambridge. Senior Product Manager at Russell Investments from 2005 to 2008
Share this job
View 5 more jobs at Board Intelligence