Senior Manager of Customer Intelligence, Roku
$182.8-262.6k
+ Equity awards
More information about location
4-5 days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$182.8-262.6k
+ Equity awards
More information about location
4-5 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate brings meaningful experience in technical analytical environments and has progressed toward using intelligence to shape strategy, influence decisions, and build organizational capability
- You set a high bar for output quality, executive-ready storytelling, and strategic thinking — and you champion AI-powered ways of working as a core part of how your team operates
- This is a leadership role for someone who is visionary about where analytics is headed and pragmatic about how to get there
- 8–12 years of experience in analytically-grounded roles, with at least 3 years leading teams or functions, ideally within consumer technology, streaming, subscription, or a data-intensive business
- A strong technical foundation with experience in analytical and data science environments, including proficiency in SQL and working knowledge of Python
- Demonstrated experience driving business impact through insights — influencing decisions, shaping strategy, and changing outcomes at a senior level
- Exceptional ability to translate complex analytical findings into clear, structured narratives for executive and cross-functional audiences
- Familiarity with Airflow, GitLab, or similar pipeline infrastructure, with comfort digging into technical work independently
- Direct experience with or strong intuition for causal inference methods such as difference-in-differences, propensity matching, and synthetic controls
- Experience with Tableau, Looker, or similar visualization tools, with a high bar for what dashboards and scorecards should communicate
- A genuine, practiced orientation toward AI tools as force multipliers — with demonstrated use in day-to-day work
- A track record of growing and developing analytical talent with a strong sense of responsibility toward team development
- A Bachelor's or Master's degree in Economics, Statistics, Business, Computer Science, or a related field
What the job involves
- Roku is seeking a Senior Manager, Customer Intelligence to lead a high-impact technical team and serve as a strategic intelligence partner to senior leaders and cross-functional stakeholders
- This role is business-forward and goes beyond traditional analytics leadership — it sits at the intersection of technical depth and strategic activation. You will own a focused set of high-value workstreams including customer segmentation, causal impact measurement, retention analytics, and activation reporting, while managing dedicated analytical and engineering contributors who build the systems and infrastructure that make this work scalable across the organization
- Defining and leading the Customer Intelligence measurement agenda including customer segmentation frameworks, causal impact analyses, retention analytics, and activation reporting
- Scoping ambiguous business questions, translating them into analytical problems, and owning the output end-to-end
- Setting and upholding a high standard for analytical storytelling, ensuring all deliverables — presentations, briefings, scorecards — are decision-ready for senior and executive audiences
- Leading and developing a small team of analytical talent that partners with dedicated engineering and data science support and collaborates with Roku's broader core analytics organization
- Partnering with your team to productionize methodologies and build reusable datasets, segmentation schemas, and analytical frameworks — including SQL/Python-based workflows and Airflow pipelines — that the broader analytics organization can leverage
- Facilitating analytical conversations that connect data to business decisions across product, marketing, finance, and strategy
- Maintaining hands-on involvement by QA-ing technical work, pressure-testing methodology, and reviewing SQL and Python when it counts
- Actively using AI tools such as LLM-based assistants to accelerate team output across analysis, narrative generation, and workflow automation
- Serving as an active, collaborative partner to the broader analytics organization, aligning on shared methodology and ensuring your team's work extends organizational capability
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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