Senior Revenue Marketing Manager, Salesloft
Growth & Lifecycle Campaigns
$76-140k
AI-powered sales orchestration platform
Job no longer available
AI-powered sales orchestration platform
1001+ employees
Job no longer available
$76-140k
1001+ employees
Company mission
To fundamentally transform sales.
Role
Who you are
- Relevant Experience: With a minimum of 5 years of experience in B2B digital marketing, preferably SaaS, you thrive equally in defining digital strategies and executing campaign plans. You’ve demonstrated success in developing and implementing strategic, personalized, and data-driven campaigns that attract and convert high-quality leads, fueling the growth of pipeline and revenue
- Strategy + Execution: More than just a strategic resource, you excel at managing projects and executing campaign plans, ensuring digital campaigns are not only well thought out, but implemented at a high level as well. You’re equally skilled at developing a strategic and data backed POV as you are working across teams to align content, creative, vendors and more
- Content Across Teams: You already know that relevant and valuable content is the lifeblood of digital marketing. You prefer to be at the center of the strategic development and production of high performing content because you understand how critical it is to the ultimate success of our campaigns. Working closely with our creative, content, and product marketing teams, you’ll help lead strategy and ensure our campaigns have the content needed to attract and engage target audiences
- Data-Driven Mindset: You have a knack for data interpretation and reporting, leveraging insights to optimize digital campaigns and drive results. Your ability to analyze data and make data-driven decisions is crucial for collaborating effectively across Salesloft
- Analytical & Collaborative: You thrive in a collaborative environment, leveraging diverse resources to find answers and solutions. Comfortable working closely with ABM and Integrated Campaign leaders, you excel at building strong relationships across teams and influencing stakeholders with analytics to achieve shared goals
- Process & System Orientation: You possess advanced knowledge of marketing program management systems, processes, and reporting tools. Your familiarity with tools such as Google Analytics, Marketo, Salesforce, and account-based platforms like 6sense is essential for building a scalable revenue generation engine
- Innovation & Optimization: You're driven by a desire to continuously improve and innovate, leveraging data analytics and market insights to refine strategies, tactics, and processes. Your experimentation mindset and willingness to test new approaches and technologies are critical for driving revenue growth
What the job involves
- As we execute along this journey, we're looking for an experienced digital campaign manager to join our team and play a pivotal role in both the strategic development and execution of our digital growth and lifecycle campaigns, directly contributing to our company's pipeline goals
- As the Sr Digital Campaign Manager on our Growth & Lifecycle team, your primary focus will be to develop and lead global digital campaigns that span the whole customer lifecycle, from new logo acquisition to customer adoption and retention
- You'll work closely across teams to develop and manage digital campaigns that drive awareness, pipeline and revenue growth for Salesloft’s Revenue Orchestration Platform
- As part of our team, you'll lead by example, embodying our core values of Lead with Humility and Respect, Earn Customer Trust, Redefine What’s Possible, and Deliver Big Results
- WITHIN ONE MONTH, YOU’LL:
- Attend Salesloft’s New Hire Orientation and immerse yourself in our company culture
- Initiate 1:1 meetings with your manager to align on goals and objectives
- Review current target demographics, segments, target account lists, as well as Salesloft positioning and messaging
- Get up to speed on Salesloft’s GTM campaign strategy framework
- WITHIN THREE MONTHS, YOU’LL:
- Thoroughly assess our growth and lifecycle campaigns and develop an initial roadmap for both low hanging fruit and longer term optimizations
- Collaborate with your manager and colleagues to evolve our comprehensive roadmap for enhancing digital marketing strategies and lifecycle campaigns
- Implement initial low hanging fruit optimizations based on data analysis and stakeholder feedback to drive measurable results
- Start taking ownership of digital campaign strategy and execution
- WITHIN SIX MONTHS, YOU’LL:
- Execute on our roadmap for enhancing growth and lifecycle campaigns, driving significant improvements in key metrics such as lead generation, conversion rates, and customer acquisition cost
- Lead initiatives to optimize paid media spend allocation, leveraging data-driven insights to maximize ROI
- Establish yourself as a trusted advisor and strategic partner to key stakeholders across the organization, effectively communicating the impact of paid acquisition initiatives on revenue growth and business objectives
- WITHIN TWELVE MONTHS, YOU’LL:
- Drive substantial revenue growth through the successful execution of growth and lifecycle campaigns, exceeding targets and contributing to the company's overall success
Our take
Salesloft provides enterprise customers with an AI-powered engagement SaaS platform that integrates all customer communication channels and workflows, as well as providing sales analytics.
The company has been active since 2011, and has grown into one of the world’s leading customer engagement platforms, now counting the likes of IBM, Shopify, Google, Slack, and Cisco in its client base. The increased digitisation of the sales process in the last few years has seen Salesloft expand rapidly of late, particularly away from its US headquarters, with significant customer uptake in Europe.
One of its major investors, Vista Equity Partners, recently took a majority shareholding in the company which raised its value to well above $2 billion. Recent shifts in the C-suite are said to be seeing the company into its next season of growth. With its future looking secure, Salesloft intends to continue its expansion through Europe before targeting other markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2021
$100m
SERIES E
Apr 2019
$70m
SERIES D
Total funding: $245.7m
Company benefits
- Health, dental & vision plans
- Untracked & unlimited PTO
- Mental healthcare (in-person and virtual)
- Fertility aid
- Parental leave
- Charity contribution matching
- After 6 years at Salesloft, all Lofters are eligible for a paid 6 week sabbatical with a $10,000 stipend
- 401K & company Match
Company HQ
Midtown Atlanta, Atlanta, GA
Leadership
Kyle Porter
(Board Chair)Before co-founding Salesloft in 2011, they worked as Vice President of Marketing at video display manufacturer NanoLumens. Prior to joining NanoLumens, they ran their own small business at a young age, deploying digital gaming machines & place-based advertising to restaurants, sports bars, and pubs.
David Cummings
(Board Member)Seasoned tech entrepreneur, founder and investor. Has founded or co-founded 10 companies including Pardot, Terminus, and more recently Atlanta Ventures and Atlanta Tech Village.
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