Marketing Operations Manager, Gusto
Data Enablement
$129-184k
Salary range dependent on candidate location
More information about location
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$129-184k
Salary range dependent on candidate location
More information about location
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- Success in this role will require strong expertise in data governance, audience development, and data hygiene
- Excellent communication skills and a consultative approach to working with various teams are essential
- Deep familiarity with marketing automation platforms, customer data platforms, and CRM platforms is also necessary
- Candidates should possess a Bachelor’s degree in a relevant field and have 4-5 years of experience in data management, governance, or audience development within a high-volume, high-velocity, data-driven marketing organization
- Demonstrated expertise in data governance, audience development, and data hygiene, with a focus on leveraging firmographic and behavioral signals to drive marketing outcomes
- Proven experience building and maintaining data dictionaries and managing audience segments for cross-channel marketing efforts
- Ability to lead cross-functional projects, working effectively with cross-functional teams, including Marketing, Engineering, Data, and other business stakeholders
- Excellent communication skills with a consultative approach to collaborating with various teams
- Extensive familiarity with martech and CRM platforms such as Marketo, Salesforce, and related systems
- Bachelor’s degree in Business, Data Management, Information Systems, or a related field
- 4-5 years of experience in data management, governance, or audience development
- Experience in marketing technology (marketing automation platforms, customer data platforms, and CRM platforms), marketing operations, or marketing analytics within a high-volume, high-velocity, data-driven marketing organization
- Hand-on experience with marketing automation platforms, customer data platforms, and CRM platforms
What the job involves
- Gusto’s Revenue Operations team is seeking a Marketing Operations Manager, Data Enablement to enhance the quality, integrity, and consistency of marketing data collection and movement across various applications (marketing automation platforms, customer data platforms, and CRM platforms, etc.) and oversee omnichannel marketing campaign audience development
- This role will involve developing and maintaining data dictionaries, developing and managing audience segments, and collaborating with cross-functional teams to optimize marketing data processes and relevant systems
- The successful candidate will also be responsible for creating data quality dashboards and automated reporting to provide actionable and proactive insights
- The Manager will excel in building and maintaining data dictionaries, developing audience segments using firmographic and behavioral data, and partnering with teams to improve processes and applications
- They will be expected to establish high standards of data governance, ensuring accuracy and consistency across all marketing platforms
- Effective crossfunctional collaboration with Marketing, Engineering, Data, and other stakeholder teams is crucial to achieving these goals
- Oversee data governance initiatives to ensure high integrity, consistency, and accuracy of data across all marketing applications, minimizing duplication and enhancing data quality
- Develop and maintain comprehensive data dictionaries of prospective and current customer data, ensuring all stakeholders have access to accurate, structured information
- Using the customer data platform and marketing automation platform, build and manage audience segments using firmographic, behavioral, and other relevant data to optimize performance across various marketing channels (e.g., email, push, in-app)
- Oversee marketing campaign tracking taxonomy and processes; work with campaign owners to ensure proper application of tracking mechanisms prior to campaign launches.
- Partner with cross-functional teams to improve processes and software applications, ensuring data is captured and utilized in the most effective and efficient ways
- Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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