Data Analyst, Homa Games
User Acquisition
Data-driven mobile gaming tools
Be an early applicant
Data-driven mobile gaming tools
201-500 employees
Be an early applicant
201-500 employees
Company mission
To unlock game developers' creativity by providing the tools, expertise and knowledge needed, accessible to anyone.
Role
Who you are
- You have a strong educational background with a MSc. in Statistics / Maths / Computer Science / Economy or other quantitative field from a top university, outstanding analytical skills, and creative thinking
- 3-7 years of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company
- SQL
- Tableau
- Python (data wrangling and data visualization), dbt, and code versioning
- Sense of Ownership: "As a key member of our lean team, you'll be expected to have a strong sense of ownership. We're looking for someone who is excited to contribute beyond their core responsibilities to directly impact our growth."
- Experience with descriptive and predictive modeling is a plus
What the job involves
- As a Data Analyst – User Acquisition, you will be part of the Data Team and act as the main partner of the UA team in their mission to grow our games profitably
- Your role will be to leverage both historical performance data and predictive models to provide actionable insights, guide investment decisions, and maximize portfolio profitability
- Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers
- Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets
- Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals)
- Work closely with UA managers and Finance to help define profitability targets (bottom-up)
- Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets
- Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit
- Collaborate with the creative team to design and maintain reporting that measures the impact of creatives
- Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention)
- Continuously refine reporting to ensure it drives actionable insights for the creative production process
Our take
Mobile gaming continues to grow in popularity, and more and more big companies and franchises are publishing their offerings for download, but this has made it extremely hard for small games, with small teams, to stand out. Homa Games builds tools for developers to build successful mobile games, including publishing and monetising their products.
Homa Games is the world’s leading platform for mobile game creation and publishing and is one of the companies driving the industry towards a data-driven and systematic approach. The company helps developers build faster, with testing tools; create more popular games through market intelligence; and remove financial risk by offering smart in-app advertisements and distribution management.
Since 2018, Homa Games has attracted one billion downloads for its published games. The company has raised an impressive level of funding that will be used to improve its tech stack and expand into web3 and NFTs, and it has acquired and partnered with other technologies towards this next goal. Ultimately, Homa Games wants to build a universe of interconnected games with virtual worlds and characters owned by creators and players, an ambitious task that it will be interesting to see if they can achieve.
Steph
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2022
$100m
SERIES B
Oct 2021
$50m
SERIES A
Total funding: $164.6m
Company benefits
- We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance
- You will be working in English with our international team of top-tier talents from 35+ countries
- You will be able to attend diverse team events and Workations (the famous company-wide Homa trip)
- You will have quarterly reviews to help you grow within Homa and build your own career path
Company HQ
Europe, Paris, France
Leadership
Daniel Nathan
(CEO)Founder of BidMotion and Founding Member of DataLift, where they worked as Managing Director. Former M&A Consultant at Deloitte Luxembourg.
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