Creator Marketing Manager, Universal Music Group
Office located in Kings Cross, London
Music-based entertainment
Job no longer available
Music-based entertainment
1001+ employees
Job no longer available
Office located in Kings Cross, London
1001+ employees
Company mission
To shape culture through the power of artistry.
Role
Who you are
- Proven experience in the music industry, specifically on the label or agency side
- Background in fast-paced environments, including influencer and digital agencies
- Familiarity with essential tools for sourcing creators, along with data tools to monitor campaign performance
- Strong intuition for understanding which audience types resonate with artists
- A blend of creativity and data-driven decision-making
- Digitally savvy and constantly aware of internet trends across platforms like TikTok, Instagram, X, and YouTube
- Proven negotiation skills with substantial experience
- Effective budget management capabilities
- A robust network of contacts within the music industry and beyond, including creators and agencies
- Excellent organisational skills with a track record of managing multiple campaigns and creators simultaneously
- Flexibility to adapt to evolving marketing trends and consumer preferences
What the job involves
- Reporting to the Creator Marketing Director, this role presents an exciting opportunity within the newly established Audience and Media team at Universal Music, concentrating on the label's Creator marketing strategy
- Collaborate directly with labels within UMG and artist managers to develop strategies for creator campaigns and define key objectives
- Repurpose artist assets, such as music videos, news, and live performances, for third-party platforms
- Continuously expand our growing database of creators across TikTok, Instagram, and YouTube
- Handle negotiations regarding compensation, deliverables, and timeline with Creator or their representatives
- Partner with agencies to assist in executing campaigns as needed
- Support invitations to gigs and events
- Distribute artist merchandise as gifts
- Aid in organising in-person promotions with artists and creators
- Cultivate and maintain strong relationships with influencers, agencies, and other partners to ensure effective collaboration
- Conduct thorough research to identify current trends, potential influencers, and competitive strategies in the market
- Develop and manage budgets for influencer marketing campaigns, ensuring optimal allocation of resources
- Track and report on spending against the budget to ensure campaigns stay within financial constraints
- Work closely with other marketing team members, product teams, and external agencies to ensure cohesive campaign execution
Salary benchmarks
Our take
Universal Music Group (UMG) was founded in 1998 and it has grown rapidly and steadily since, now establishing a position as one of the "Big Three" record labels (alongside Sony Music and Warner Music Group).
UMG differentiates itself from competitors with its internal links across business functions. Each artist can access the best recording technologies, merchandising services, management services, and live music services, as well as much more. This is not provided by other smaller and even larger companies, meaning UMG is in a unique position to build each artist’s “brand”.
UMG became a publicly traded company in late 2021 and has used funds to finance its international expansion. Valued at over $49.8 billion, this global music leader looks to remain in a strong position for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Santa Monica, CA
Articles
Leadership
Lucian Grainge
(CEO & Chairman)Worked in the music business for his entire career. He has been named the most powerful person in the music business on four occasions in the 2010s by Billboard.
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