Brand Copywriter, VoucherCodes
$75-85k
+ Employee Stock Purchase Plan
Voucher code website
Be an early applicant
Voucher code website
101-200 employees
Be an early applicant
$75-85k
+ Employee Stock Purchase Plan
101-200 employees
Company mission
To connect millions of smart shoppers with more than 5,000 restaurant, retail, and leisure brands across the UK.
Role
Who you are
- This is a brand and marketing-focused copy role, and is ideal for a writer who understands how brand, design and performance work better together
- 4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
- Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
- Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
- Experience working closely with designers and cross-functional partners
- Familiarity with SEO, conversion principles, and A/B testing
- Highly organized with strong attention to detail and deadlines
- Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)
What the job involves
- RetailMeNot is looking for a Brand Copywriter to help shape how our brand shows up across campaigns, channels, and retail moments
- This role sits at the intersection of brand storytelling and performance-aware marketing, bringing clarity, confidence, and conversion-minded thinking to our copy
- You’ll play a key role in shaping how our brand voice, and how we communicate with shoppers, turns value propositions into compelling stories that inspire action and build trust
- You'll write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
- Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
- Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
- Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
- Optimize copy using performance data, A/B testing insights, and channel best practices
- Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
- Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
- Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
- Audit and refresh existing content to improve clarity, consistency, and effectiveness
- Participate in brainstorming, creative reviews, and rapid iteration
- The Brand Copywriter collaborates with the Design and channel marketing teams to bring RetailMeNot Group’s shopping brands to life through compelling, high-impact campaigns across owned and off-site channels
Our take
According to research by VoucherCodes, the average UK shopper saves £180 per year by using discount codes. In total, this means roughly £9 billion is saved by consumers each year.
VoucherCodes pioneered aggregating all these codes in one place, making them a household name among shoppers. The company was acquired by RetailMeNot, which itself has been acquired. They're both now part of MacAndrews & Forbes, a US conglomerate, and the challenge will be to remain dynamic with this more complex ownership structure.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Pension scheme that matches employee contributions up to 4.5%
- Gym contributions
- Private medical insurance with options to include family members if you wish
- Life assurance
- Travel loans
- Cycle to work benefits
Company HQ
Farringdon, London, UK
Leadership
Maureen McDonagh
(MD & VP - International, not founder)Started their career in marketing for a small start-up, and has since run a variety of teams across marketing, eCommerce, product, engineering, commercial, and data teams - including roles at eShops and Meta.
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