Social & Content Associate, Upway
France
+ You will receive equity shares in the form of stock options
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
101-200 employees
Be an early applicant
+ You will receive equity shares in the form of stock options
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- 1–2 years of experience in content creation, copywriting, or a similar role
- Strong knowledge of social media platforms and trends
- A love for storytelling with exceptional writing, editing, and proofreading skills in French
- Creativity and passion for crafting engaging, visually appealing content with tools such as Figma or Canva (basic video editing skills is a plus)
- Experience with email platforms like Mailchimp or Klaviyo
- Ability to work autonomously and thrive in a fast-paced, startup environment
- A love for bikes and/or e-bikes is a plus
What the job involves
- Do you have a passion for storytelling and creating content that connects with audiences? As Upway’s Social & Content Associate, you’ll play a pivotal role in crafting engaging, customer-centric content that boosts brand awareness and drives our mission of sustainable mobility
- From crafting catchy social media captions to producing impactful blogs, videos, and newsletters, you’ll bring our brand to life across platforms. Your work will inspire audiences, drive engagement, and help shape Upway’s voice as we continue to grow
- If you thrive in a dynamic, fast-paced environment and have a true passion for creativity, pouring your ideas into impactful and engaging content, we’d love to meet you!
- Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and TikTok
- Create visually compelling and on-brand posts
- Develop content that drives engagement, increases brand awareness, and attracts new followers
- Stay ahead of trends and adapt strategies to leverage emerging opportunities
- Monitor and engage with the community, responding to comments and messages to build a loyal audience
- Track and analyze social media performance metrics to refine strategies and optimize growth
- Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty
- Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines
- Monitor and analyze email performance, applying insights to improve open rates, click-throughs, and conversions
- Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility
- Create engaging blog articles designed to drive organic traffic and support keyword strategies
- Develop optimized descriptions for new product collections and categories to enhance discoverability
- Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking
- Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement
- Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand
- Collaborate on the development and integration of website animations to enhance user experience and drive engagement
Application process
- Stage 1 Applied
- Stage 2 Review
- Stage 3 Introduction Call
- During the Introduction call / meeting, you will have a chance of getting introduced to the Hiring manager for the position. The goal of this call / meeting is for us to get to know more about you, your background and your interest on Upway. It will be also a great opportunity for you to learn more about our company and the position
- Stage 4 Co-founder Call
- During this call, you will have the opportunity of spending time with one of our Co-founder and ask all the questions you want on the company, on how we work, and where we are going
- We deeply care about candidate experience and this call is not an interview, so feel free to ask anything and we will make sure to share the most comprehensive view of Upway!
- Stage 5 Interview Stage
- At Upway, we care deeply about talent density and the caliber of the persons we bring onboard. We are convinced that building strong teams is the absolute priority and we want to make sure every candidate goes through a thorough interview process
- During the Interview Stage, you will be interviewed by the Hiring Manager and one of Co-founder for your position and these interviews will be focused with testing your hard & soft skills relative to the role, on top of the fit with the team and our culture
- Good luck !
- Stage 6 Offer Stage
- We are delighted to make you an offer for a role at Upway. Your Hiring Manager will be in touch to share more details on the proposed compensation
- Stage 7 Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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