Content Marketing Manager, CertiK
$100-125k
Blockchain cybersecurity auditor
Job no longer available
Blockchain cybersecurity auditor
101-200 employees
Job no longer available
$100-125k
101-200 employees
Company mission
CertiK’s mission is to secure the Web3 world.
Role
Who you are
- 4+ years of experience in social copywriting, brand content writing and creation, or technical writing for social media or web platforms, in crypto/blockchain is strongly preferred
- Bachelor’s degree or equivalent experience
- Sound knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, culture, etc. is required
- In-depth knowledge of a variety of social media platforms, particularly Twitter
- Excellent communication skills
- Proven ability to excel in high-stress and fast-paced environments
- Excellent organization and time management skills
- Demonstrates great attention to detail and flexibility in urgent requests
- Exceptional editorial, communication, and project management skills
- A collaborative spirit that thrives in a fast-paced, high-growth environment
- Strong analytical abilities and a keen eye for detail
- A self-motivated drive to continuously improve and innovate
What the job involves
- As a Content Marketing Manager, this position will be important to continually expanding CertiK’s online identity, engaging its audience, and driving awareness of products
- You will be responsible for crafting captivating technical copy, developing imaginative content, and driving our native content to ensure consistent and impactful messaging
- You will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success
- This role will craft compelling stories that guide prospects through a seamless content journey, from initial awareness to sustained demand
- This position will have full ownership of the strategy and delivery of our content initiatives
- You'll work closely with key stakeholders across the company, ensuring that our content exceeds industry standards and will be crucial in driving our mission forward
- This position will drive strong comprehensive content marketing strategies for each of CertiK’s products
- Content Development: Create a broad array of content types on various social media platforms to drive engagement, including educational and technical posts, engaging videos, infographics, thought leadership pieces, humorous memes, and persuasive website copy that conveys our core messages and values
- Research: Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful
- Community Engagement: Actively manage our brand’s presence on various social media platforms, engaging with the community and responding to feedback
- Strategy: Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels
- Production: Create and manage multi-format content (blogs, podcast episodes, emails, videos, ebooks, white papers, surveys, infographics, etc.) for integrated marketing campaigns aligned to target personas
- Optimization: Ensure content is optimized for SEO and AI discovery against target keywords
- Dissemination: Produce editorial emails and newsletters, including content setup, scheduling, and performance tracking
- Reach: Write press releases and participate in industry community conversations across social media and other communications
- Metrics: Regularly monitor, interpret, and report on content performance to identify opportunities and learnings
- Technology: Constantly evaluate new tools, platforms, and processes, including AI tools to drive efficiencies and enhance content output
Our take
CertiK is a blockchain security company providing real-time insights into security issues within the cryptocurrency sector. CertiK has audited thousands of Web 3.0 projects, and its reports are used to protect over $500 billion in market capital.
With a rise in financial crime linked to complex new decentralised finance products, the Web 3.0 sector experiences billions in losses to hacking and fraud. CertiK is making the most of the growing appetite for security with its range of solutions, such as CertiKShield that offers community-based insurance for crypto-asset holders.
Its lead investors include NGC, a dedicated blockchain investor, and Binance Labs, a spin-off branch of the world's largest cryptocurrency. CertiK is currently eyeing up the chances of an IPO, although it will need to work on building back trust after a series of controversies have plagued the company in recent times.
Steph
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Company benefits
- Medical, vision, and dental insurance
- 401(k) plan with company matching
- Life and accidental death and dismemberment insurance
- HSA (with high deductible plan) & FSA
- Flexible paid time off and holidays
Company HQ
Garment District, New York, NY
Leadership
Ronghui Gu
(Co-Founder)Earned a PhD in Computer Science from Yale University. Currently a Tang Family Associate Professor at Columbia Univeristy. Previously Software Engineer at Google for 1 year.
Zhong Shao
(Co-Founder)They have spent the past 30 years in the Computer Science Department at Yale University, holding various positions such as Associate Professor, Department Chair, and Professor.
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