Buy-now-pay-later (BNPL) purchases have been rising in popularity for years, with a number of companies springing up to facilitate split-payment shopping. Tabby is one such company, offering Shariah-compliant buy-now-pay-later options through its mobile app, meaning consumers can shop at a range of stores and split their purchase between four interest-free payments.
For stores, using Tabby means offering their customers more flexible payment options, no matter the purchase channel, which can positively affect store loyalty and boost repeat purchases. They also gain access to the hundreds of thousands of shoppers already using the app, as Tabby runs co-marketing campaigns with its retail partners.
Managing upwards of $6 billion in transaction volume annually, and boasting the likes of Shein, Ikea and Adidas amongst its clientele, it is clear that Tabby is doing something right. It has secured a substantial funding round ahead of a planned IPO, and plans to invest in continued expansion of its financial services and shopping products.
Freddie
Company Specialist at Welcome to the Jungle