Copywriter & Content Manager, KoRo
Office located in Berlin Schöneberg
Non-perishable foods in bulk
Job no longer available
Non-perishable foods in bulk
201-500 employees
Job no longer available
Office located in Berlin Schöneberg
201-500 employees
Company mission
To become Europe’s leading supplier of food and products.
Role
Who you are
- 2 - 5 years’ experience in copywriting or content marketing, ideally in FMCG, lifestyle, or e-commerce
- Experience in both agency and in-house environments, combining creative flair with practical execution
- Excellent German and fluent English (our company language) – another European language (e.g. French, Italian, or Spanish) is a plus
- Excellent writing skills with a strong grasp of tone, brand voice, and audience needs
- Solid understanding of content and performance marketing – you know how to write copy that drives results
- A proactive, structured, and collaborative approach – you plan ahead, communicate clearly, and deliver quality on time
- A real passion for crafting copy that informs, inspires, and moves people
What the job involves
- You’re a creative thinker with an exceptional command of language, storytelling, and brand communication. You know how to capture attention, adapt your tone for different audiences, and bring ideas to life across channels. If you’re passionate about crafting impactful copy that connects and converts, this is the role for you
- As Copywriter & Content Manager (f/m/d), you’ll help shape one of Europe’s most recognized D2C food brands. Your words will define how millions of people experience KoRo every day – on our website, in newsletters, through ads, and across large-scale campaigns. You’ll take ownership of your projects from concept to delivery and make sure our brand voice stays consistent, authentic, and engaging across every touchpoint. Your responsibilities include:
- Write on-brand copy for a variety of channels – from website banners, performance ads, and CRM campaigns to blog articles, campaign stories, flyers, retail displays, and event materials
- Create copy that’s both creative and conversion-focused, bringing KoRo’s tone and personality to life across the entire user journey
- Maintain and refine the KoRo tone of voice, ensuring it’s consistently applied across all content
- Collaborate closely with Design, Brand, and Content teams to turn ideas into compelling concepts and executions
- Contribute to the creative development of campaigns and brand messaging
- Track how your work performs through content and performance KPIs
- Use modern AI tools (like ChatGPT) to enhance your creative process and productivity
- Stay organised and detail-oriented – managing multiple projects with care and keeping calm under pressure
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributing to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.8m
SERIES C
Nov 2024
$40.4m
SERIES C
Total funding: $136.4m
Company benefits
- Flexible working hours and home office options to ensure a good work-life balance
- A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
- Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
- Optimal performance thanks to a modern MacBook Pro
- Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
- 20% discount in our KoRo online store
- Regular team events and joint activities as well as legendary company parties
Company HQ
Schöneberg, Berlin, Germany
Leadership
Piran Asci
(CEO)Launched KoRo alongside completing a Master's in Mathematics at the Freie Universität Berlin.
Constantinos Calios
(CEO)Studied Law at the Freie Universität Berlin alongside launching KoRo.
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