Senior Social Media Strategist, Timeout

• We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation and internet culture
• The ideal candidate is equal parts strategist and operator — someone who can identify what’s working, spot opportunities early, and help bring ideas to life across platforms
• They should have strong editorial instincts and a sharp understanding of social trends and audience behavior
• 2–5 years of experience in social media, audience development, or content strategy within a fast-paced digital media environment
• Strong understanding of Instagram, TikTok, YouTube, Facebook, and evolving platform mechanics
• Deep knowledge of platform algorithms, audience behavior, and content distribution strategies
• Experience growing audiences through data-informed creative and publishing decisions
• Strong editorial instincts and an understanding of what makes content feel timely, engaging, and culturally relevant
• Experience working cross-functionally with editorial, creative, and video teams
• Comfortable operating in a fast-moving, collaborative environment with shifting priorities and reactive moments
• Proficiency with platform analytics and publishing tools, including YouTube Studio, Meta Business Suite, Google Analytics, and similar platforms
• Passionate about culture, cities, and the stories that bring them to life

Desirable

• Time Out is looking for a culturally plugged-in Senior Social Strategist to help shape the next chapter of our social and video presence in North America
• Reporting to: Head of Social & Video
• The role will involve leading day-to-day social programming and publishing strategy across Time Out social platforms while helping produce a range of written, photo-driven, and vertical video content
• This person should be comfortable pitching ideas, filming content when needed, and occasionally appearing on camera as a representative of the brand
• Time Out Social is fast-moving, collaborative, and genuinely fun. We cover the best of the city — and we’re building social output that reflects that same energy
• Social Strategy & Optimization:
• Lead publishing strategy and execution across platforms, ensuring content is delivered at the optimal time, frequency, and format for each channel
• Analyze audience behavior, platform insights, and performance trends to continuously improve reach, engagement, and content performance
• Conduct competitive and platform analysis to identify opportunities, emerging trends, and strategic learnings
• Develop structured testing frameworks to refine content packaging, distribution, and audience growth strategies
• Translate performance insights into actionable recommendations for editorial, social, and video teams
• Stay closely connected to cultural moments, platform updates, and internet trends to keep Time Out at the forefront of what’s happening
• Channel Planning & Management:
• Lead day-to-day social programming and publishing strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms
• Own and manage the social publishing calendar, balancing planned, reactive, and trend-led content
• Help foster audience engagement and community conversation across platforms
• Ensure consistent, high-quality output that aligns with Time Out’s voice, editorial standards, and audience goals
• Support YouTube publishing strategy through platform insights, packaging recommendations, optimization, and audience learnings
• Develop recurring reporting and communicate platform insights, learnings, and growth opportunities to internal stakeholders
• Work cross-functionally with editorial, video, and creative teams to identify opportunities for social-first storytelling and distribution
• Content Creation:
• Pitch proactive content ideas, recurring franchises, and reactive social concepts rooted in audience behavior and platform trends
• Help shape scalable social-first formats that can extend across platforms and markets
• Capture and direct social-first, phone-shot content on location when required
• Identify opportunities to turn editorial moments into high-performing social content and repeatable franchises
• Comfortable filming lightweight social content and occasionally appearing on camera when appropriate
• Experience shooting and editing short-form video and creating social cutdowns for digital platforms is a strong plus