Director of Brand and Communications, Pager
$150-170k
+ Potential for stock options
Virtual healthcare platform
Open for applications
Virtual healthcare platform
201-500 employees
Open for applications
$150-170k
+ Potential for stock options
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- Experience: 5+ years in brand and communications marketing within B2B healthcare, health-tech, or AI-enabled services
- Strategic Planning: Demonstrated ability to design and implement brand and communications strategies that align with business goals
- Content & Digital: Proven track record in digital content creation, social media, advertising operations, and web copy
- Public Relations: Experience developing media strategies, writing press releases, and building journalist relationships
- Brand Development: Hands-on experience with brand architecture, messaging, and visual design
- Team Leadership: Ability to manage and mentor high-performing marketing teams
- Project Management: Strong skills in managing deadlines, budgets, and resources
- Superior written and verbal communication skills
- Copywriting and editing expertise
- Analytical and data-driven mindset to inform strategy
- Expert use of graphic design tools including Adobe suite, Figma, Canva
- Strong visual storytelling abilities for presentations and pitch decks to connect with target audiences across the buyer group journey
- Experience and comfort working upstream, cross stream and downstream in the organization
What the job involves
- Pager Health is seeking a Marketing Director, Brand and Communications to lead the strategy and execution of our brand identity, messaging, and communications across all channels. This role will ensure a consistent and compelling brand narrative that drives awareness, preference, and demand for Pager Health’s solutions
- The ideal candidate is a brand narrative architect, marketing creative technologist, and B2B communication strategist with a growth mindset. You will be responsible for elevating the brand voice and visuals, creating and managing impactful content, and overseeing communications to position Pager Health as a market leader. This role is both strategic and hands-on, working closely with cross-functional teams in product, growth, engineering, and sales
- Own and manage the Pager Health brand, including narrative, messaging, and visuals across the customer journey
- Lead the evolution of brand positioning, value propositions, and communications strategy
- Develop and execute a comprehensive content strategy, including thought leadership, marketing assets, and presentations
- Oversee corporate communications, including press releases, media relations, and reputation management
- Create and manage critical market-facing assets, including white papers, case studies, pitch decks, solution sheets, FAQs, and more
- Ensure all brand and communication initiatives align with business objectives and drive measurable outcomes
- Oversee brand project management to ensure timely and successful delivery
- Manage, guide, and mentor a small team of brand and communications specialists
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
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