Director of Sales Marketing, Sofar Sounds
Brand Partnerships
$75-100k
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
$75-100k
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- This is a mid-senior role designed for someone with 4-7 years of experience in sales marketing, integrated marketing, or brand partnerships marketing, likely at a media company, publisher, platform, sponsorship-led brand, or experiential agency
- You have 4-7 years of experience in sales marketing, brand partnerships marketing, integrated marketing, or marketing strategy — ideally at a media company, publisher, platform, sponsorship-led brand, or experiential agency
- You’ve owned the response to RFPs and inbound briefs end-to-end — shaping the narrative, building the deck, and managing the contributors who plug in along the way
- You hold a Bachelor’s degree in marketing, communications, advertising, media, or a related field — or equivalent practical experience
- You’re a strong narrative builder — you can take a messy brief, find the story, and shape a response that wins
- You have a sharp eye for slide craft and design — you’re comfortable top-editing presentations and holding the line on what ships on-brand
- You’re a confident orchestrator across cross-functional teams (Sales, Creative, Production, Music, Insights) — known for moving people toward a single deadline
- You’re a poised communicator with senior internal leaders and external brand and agency stakeholders alike — equally at home in a kickoff, a creative review, or a final-round pitch
- You’re data-informed — you instinctively reach for audience, category, and performance proof points to make the case for an idea, and you can speak fluently to the metrics that matter in a sponsorship or partnership context
- You’re curious about music, culture, and brand storytelling — and you understand why brands want to show up in the live and experiential space (background in music, live events, or experiential marketing is a plus, not required)
- You’re highly organized and can run multiple live pitches in parallel without dropping the ball
- If our mission and job opening resonate, you’re encouraged to apply even if your experience doesn’t precisely match the job description
What the job involves
- Sofar’s Brand Partnerships team builds and delivers branded music programs for some of the world’s most recognized brands, including Visa, New Balance, Sony, Delta, Arc’teryx and more
- As our slate of partner campaigns and inbound briefs grows, we’re looking for a Director, Sales Marketing to join the team in NYC and lead how Sofar shapes, story-tells, and pitches every opportunity that comes our way
- You’ll sit on the Brand Partnerships team, reporting into our VP of Sofar Studio, and own how Sofar shows up across the full brief-response lifecycle: sharpening the strategic narrative, orchestrating Creative, Production, Music, and Insights contributors, and top-editing the final deck that lands in front of the brand or agency
- Beyond individual pitches, you’ll help shape our broader go-to-market approach — how we position the Sofar opportunity to the market, the case studies and proof points we lead with, and the proactive ideas we put out into the world
- This role is based in New York City, working in a hybrid model alongside our global Partnerships team
- Lead Sofar’s response to inbound briefs and RFPs from brands and agencies, owning the storyline, structure, and quality of every pitch from kickoff to final delivery
- Partner with Sales leads to translate brand challenges into bold, on-strategy partnership concepts spanning live experiences, branded content, social, experiential, licensing, and integrated media
- Build pitch materials end-to-end — narrative-driven decks, capabilities one-pagers, case studies, sizzle reels, and bespoke creative responses tailored to the brief
- Shape Sofar’s go-to-market approach for the Brand Partnerships team — defining category positioning, audience narratives, and the proof points we take into market
- Top-edit every external deck and sales material so each one ships on-brand, on-narrative, on-time, and with a consistent point of view
- Coordinate cross-functional contributors (Sales, Creative, Production, Music, Insights, Finance) across the brief-response lifecycle, keeping multiple live pitches moving in parallel without dropping the ball
- Develop and maintain Sofar’s library of sales marketing tools — brand presentations, case studies, capabilities decks, fact sheets, and competitive analyses the Sales team reaches for daily
- Present high-level creative concepts and data-driven recommendations to senior internal leaders and to external brand and agency stakeholders
- Partner with Insights to bring audience, performance, and category proof points into every pitch — grounding creative ideas in data
- Stay current on culture, music, and brand marketing — translating trends into pitch-ready POVs and proactive outbound ideas the Sales team can take to market
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms. It has also helped many artists get recognised. For example, more than 40 artists who played Sofar while unsigned, or relatively unknown, have now been nominated for a Grammy.
As they expand, the company's goal is to become the de facto way emerging artists play outside of traditional venues. It is worth mentioning that Sofar has been criticised in the past for paying artists low appearance fees, but this has not stopped plenty of musicians signing up to do gigs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
Tribeca, New York, NY
Leadership
Rafe Offer
(Executive Chair & Founder)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
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