Lifecycle & CRM Marketing Manager, Purple Carrot
$100-120k
+ Annual Bonus
2-3 days a week in office (Fulton Market, IL)
Plant-based meal & ingredient delivery service
Be an early applicant
Plant-based meal & ingredient delivery service
21-100 employees
Be an early applicant
$100-120k
+ Annual Bonus
2-3 days a week in office (Fulton Market, IL)
21-100 employees
Company mission
To empower everyone to eat more plants.
Role
Who you are
- 6+ years of B2C/DTC experience with a focus on CRM, lifecycle, or retention marketing
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- Proven experience executing large-scale email, SMS, push, and in-app campaigns
- Experience working with CRM platforms (e.g., Braze) including HTML and liquid logic
- Strong understanding of deliverability best practices and campaign performance optimization
- Experience building segmentation, automation, and programmatic campaign workflows
- Experience designing and analyzing A/B, holdout, and multivariate tests
- Proficiency with Google Analytics, BI tools, and SQL
- Ability to translate strategy into technical requirements for product and engineering teams
- Able to commute to Chicago office on a hybrid basis
- Strong sense of ownership and entrepreneurial mindset
- Deep attention to detail with a focus on executional excellence
- Collaborative, cross-functional approach with strong problem-solving skills
- Customer-first mindset with a passion for personalization and lifecycle strategy
- Excitement for testing, learning, and continuously improving performance
What the job involves
- We are looking for a Manager of Retention Marketing to join our mission-driven team
- As an integral part of the Marketing department, you will join forces with the Director, Marketing – Loyalty (to whom you will also report) in our continued effort to inspire people to eat more plants!
- We are looking for candidates who are passionate about building meaningful customer relationships and bringing CRM strategies to life through thoughtful, engaging lifecycle marketing
- This position will play an important role in strengthening customer engagement and driving long-term loyalty through personalized, data-driven campaigns that enhance the end-to-end customer experience
- As the Manager of Retention Marketing, you will be focused on developing and executing lifecycle strategies across email, push, SMS, and in-app messaging
- You’ll leverage segmentation, dynamic content, and personalization to create relevant, programmatic experiences, while continuously optimizing performance through a test-and-learn approach
- We greatly thank all applicants; however, only those under serious consideration will be contacted
- Lead end-to-end development and execution of recurring, automated lifecycle campaigns across CRM channels to drive retention and increase LTV
- Own campaign performance across email, push, SMS, and in-app, including deliverability, engagement, and conversion metrics
- Develop and refine segmentation strategies to deliver highly personalized, dynamic customer experiences
- Build and optimize programmatic journeys and automation workflows to improve efficiency and scalability
- Partner cross-functionally with product, data, and creative teams to enhance the customer journey and campaign execution
- Own the testing roadmap across retention channels, including A/B, holdout, and multivariate testing
- Leverage customer insights and data to continuously improve lifecycle performance and inform strategy
- Assist with ad-hoc projects and tasks as necessary
Our take
Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.
Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.
Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
May 2018
$4m
EARLY VC
Dec 2015
$3.8m
EARLY VC
Total funding: $7.8m
Company benefits
- Medical, Dental, Vision
- 401k(k) with Company Match
- Flexible work environment
- Paid parental, family, and medical leave
- Unlimited PTO
- Quarterly stipend for Purple Carrot orders
Company HQ
Fulton Market District, Chicago, IL
Leadership
Rishi Bhatia
(CEO)Rishi is also the founder and CEO of FasterOutcomes. Previously, he was a Lecturer at MIT Sloan School of Management, a role he held for 11 years.
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