Product Marketing Director, SentinelOne
Partner & Channel
$180-248k
Pay range will vary based on the location of the candidate. Plus Employee stock purchase program
Autonomous cybersecurity platform
Job no longer available
Autonomous cybersecurity platform
1001+ employees
Job no longer available
$180-248k
Pay range will vary based on the location of the candidate. Plus Employee stock purchase program
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- Curiosity, the ability to ask questions, and a problem-solving attitude
- Big passion for cyber-security, technology, and for creating high-impact marketing materials and campaigns. Well-versed in go-to-market strategies and product marketing
- Familiar with security solutions and market segments, direct security experience is a big plus!
- Business or Technical postgraduate degree
- Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team members
- Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion
- Some travel required
What the job involves
- As the Director of Product Marketing - Partner & Channel, you will play a critical role in the strategy and shape of our security business
- You will articulate a clear, consistent, and creative value proposition to our channel and partners, ensuring enablement across our market-leading products and solutions
- This will entail leading workstreams across product management, marketing, sales, demand generation, communications, and customer success to define and execute this strategy
- This role will require operational knowledge across most SentinelOne products and offerings
- As such, you will be asked to represent and enable where necessary and also drive focus in critical areas including government, industry verticals, and solution-based marketing
- Develop compelling messaging, product literature, websites, competitive positioning, customer and event presentations centered around our partners, channels, and industry verticals
- Develop, gather and disseminate technical information internally and externally
- Deliver content, assets and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools and other market-facing materials
- Identify thought leaders and topics - including research, information gathering, technical investigation, testing and publishing
- Work closely across marketing teams to support demand gen and awareness campaigns
- Enable the sales, SE and partner/channel organizations on SentinelOne capabilities and positioning. Be the voice of the product in enablement and training where required
- Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning,and packaging
- Serve as a thought leader as needed with a variety of audiences including customers, analysts, field and partner teams driving a deeper understanding of the SentinelOne value proposition and our differentiation
- Work closely with product management, sales and executives to develop & influence product strategy, GTM strategy
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although it also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public in 2021, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market capitalisation of $10 billion. However, it's since fallen to around $ 4 billion. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $801m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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