Senior Performance Marketing Manager, Harvey

• We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes
• 7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads
• Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline
• Strong analytical capabilities with experience using performance data to drive strategic decisions
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
• Ability to operate both strategically and tactically—you can define the roadmap and execute the details
• Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations

Desirable

• Harvey is transforming how legal professionals work through AI
• We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs
• You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide
• This role sits at the intersection of strategy and execution
• You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities
• You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy
• Own and Scale Paid Search Growth:
• Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments
• Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets
• Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency
• Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements
• Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors
• Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes
• Drive Experimentation and Performance:
• Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas
• Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale
• Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations
• Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth
• Partner Across the Business:
• Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns
• Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks
• Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership