Field & Event Marketing Manager, AppOmni
More information about location
SaaS security management software
Open for applications
SaaS security management software
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To prevent SaaS data breaches by securing the applications that power the enterprise.
Role
Who you are
- 4+ years of proven experience in Field Marketing or Events Management within B2B SaaS or Cybersecurity
- Demonstrated ability to manage complex event logistics and budgets, with experience prioritizing event investments for ROI
- Detail orientation and ability to project manage many streams of work and present event plans, results, and metrics to senior management
- Expertise in working directly with Sales and Channel Partner teams to align goals and execute joint marketing motions
- Good familiarity with CRM (Salesforce) and Marketing Automation (HubSpot) platforms, specifically related to campaign tracking and lead management
- Strong organizational and logistical planning skills, able to manage multiple projects simultaneously and meet tight deadlines
- Self-starter with excellent editorial judgment and able to rally cross-functional teams
- Be willing to travel to marquee cybersecurity events and regional sales meetings as required (estimated 25-35%)
What the job involves
- AppOmni is seeking a strategic and execution-focused Field Marketing Manager to join our marketing team. This role is a critical revenue engine, serving as the primary liaison between Marketing, Sales, and our global Partner teams for all field events
- You will be responsible for the end-to-end planning, execution, and analysis of trade shows, regional events, and partner programs that maximize our brand presence and drive measurable pipeline growth
- Serve as the primary liaison for the Sales and Partner teams, capturing event and enablement needs across the field organization
- Triage all event requests based on strategic priority, sales capacity, and budget constraints to ensure maximum ROI on marketing spend
- Ability to strategize resources needed for field events ranging from tradeshows, regional events, and executive dinners
- Manage and track the entire Field Marketing budget, providing regular reconciliation, forecasting, and reporting on event performance and spend
- Own the logistics, timelines, and deliverables for all assigned events (trade shows, regional dinners, partner events), demonstrating solid project management skills
- Conduct comprehensive "Know-Before-You-Go" sessions for all field and partner teams to ensure consistent messaging, logistical adherence, and effective goal alignment
- Manage inventory and fulfillment of all event assets, including booth properties, literature, and collateral
- Act as the main point of contact for external vendors, including event planners, booth builders, and graphics teams, to ensure timely delivery, adherence to brand guidelines, and maximum presence at all physical venues
- Develop creative ideas for pre-event promotion, high-impact giveaways, and engaging in-booth activities that generate buzz and drive meaningful conversations with target accounts
- Manage event lead capture, import, and processing with high attention to detail and accuracy
- Review event leads immediately post-event and work closely with the Field or Sales Development reps to prioritize follow-ups and ensure rapid lead qualification, distribution, and follow up to accelerate pipeline creation
Our take
Security is key in the online world, especially for companies that sell software as a service (SaaS). AppOmni's security management platform is designed to help SaaS companies protect their software from phishing attacks, malware, and other malicious tricks. It can discover risks that may potentially harm businesses’ services, protect sensitive data from malicious hands, and even monitor and fix any issues that are found.
AppOmni’s customers include large enterprises and tech names such as Dropbox, Ping and Accenture, as well as large Fortune 100 financial and healthcare companies. Collectively, it now secures apps covering 78 million users and 230 million exposed data records, and more than 9 billion monthly events.
Although AppOmni has made a name for itself, it has some notable competitors, such as Insight VM and Amazon Guard Duty. The company is continuing both its international growth and building out the platform to remain on top of the competition.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$70m
SERIES C
Apr 2021
$40m
SERIES B
Total funding: $123m
Company benefits
- Autonomous Schedules: You know best how to get your work done, and sometimes that means starting the morning with a ski run before showing up to your home office or co-working space
- Home Office: As a new hire benefit, we provide a generous stipend for eligible expenses reimbursement for your home office / computer equipment set up in addition to a company-provided laptop
- Flexibility and Time Off: Have the freedom to take the time off you need with no required accruals and no set limits — just get your manager’s approval and go. We support our team in relaxing, recharging, and reconnecting
- Healthcare: AppOmni provides comprehensive insurance options for eligible employees – including medical, dental and vision, with substantial portions of the premiums covered by AppOmni
- Life Insurance & Disability Benefits: AppOmni provides group life, AD&D, STD and LTD benefits at no cost to our employees, as well as additional supplemental life insurance options
- Employee Assistance program: Our employees have access to LifeWorks Employee Assistance Program including in-person, phone, or video consultations with licensed counselors and online educational tools and resources
- Retirement Savings: We offer a 401(k) tax-advantaged retirement savings account as of the employee’s first paycheck with AppOmni covering all fees for the account
- Wellness and Connections: We value the mental health and overall wellness of our team and offer a monthly reimbursement for related wellness expenses. Participate in groups or be a champion for a cause that you’re passionate about
- Career Development: The best employees need room to grow professionally, and look for opportunities to hone their skills. We provide professional enablement programs and performance management reviews
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Brendan O'Connor
(CEO)Started out working in Information Security at Tech Electronics and First Bank. Previous CSO of Salesforce and Security CTO of ServiceNow.
Brian Soby
(CTO)Received an MBA from Berkeley, and then joined Raytheon as a Network Security Engineer. Previous Director of Product Security at Salesforce, and Director of Security at Taulia Inc. Current Partner at Freefly Security.
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