Strategic Marketing Programs Manager, AssetWatch
+ Stock options
More information about location
Remote monitoring for proactive maintenance
Open for applications
Remote monitoring for proactive maintenance
101-200 employees
Open for applications
+ Stock options
More information about location
101-200 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- 5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred)
- Proven experience managing external partners/vendors and multi-workstream projects on tight timelines
- Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message
- Program management discipline: workback planning, risk management, budget tracking, and status reporting
- Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy)
- Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates
- Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing
What the job involves
- We’re looking for a strategic, highly organized, and innovative marketer to own AssetWatch’s third-party strategic marketing partnerships and programs
- You’ll project-manage a portfolio of paid initiatives within our strategic partners, activate training + field events, and build relationships with creators, internal advocates and industry voices
- You’ll collaborate within our internal marketing team (Demand Gen, Marketing Ops, Product Marketing, and Creative) as well as cross-functionally
- You’re equal parts relationship-builder and air-traffic controller: great at negotiating, briefing, and coaching partners—and relentless about timelines, budgets, and measurable outcomes
- You drive creative vision and work well with internal and external teams to execute
- Manage 3rd-party partner programs per our marketing agreements/SOWs
- Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements
- Maximize partnership opportunities; ensure deliverable, audience, and reporting obligations are met
- Maintain a centralized calendar + asset library in Monday.com
- Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns
- Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery)
- Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement
- Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance
- Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities
- Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks
- Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking
- How we’ll measure success:
- Pipeline & revenue: Partner/influencer-sourced and influenced pipeline; demo/SQL lift from co-marketing and events
- Efficiency: CPL/CPM vs. benchmarks; on-time, on-budget program delivery
- Reach & engagement: Audience growth, CTR/engagement rates, SQL conversion, event scans and/or webinar participation → meetings set
- Quality & experience: Partner satisfaction, internal stakeholder satisfaction
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams, giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding of over $170 million so far, and has enjoyed substantial growth since its founding in 2014. It plans to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Apr 2025
$75m
SERIES C
May 2024
$38m
SERIES B
Total funding: $150.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company HQ
Collegeview Park, Westerville, OH
Leadership
Will Zell
(Co-Founder & Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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