Data Analyst, Salesforce

• A successful candidate will be passionate about best-in-class measurement and possess strong technical and analytical skills while clearly accounting for key requirements from stakeholders
• Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
• Advanced data exploration and analysis skills
• Familiarity with marketing practices, marketing KPIs, marketing analytics
• Highly proficient in Excel / Google Sheets
• Passion for data, and analysis; comfortable working with large datasets
• Strong problem-solving skills
• Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
• Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
• Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills
• Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment
• Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers
• Experience working with cross-functional teams and stakeholders
• BS/BA degree in marketing, economics, marketing, finance, business analytics, business, or equivalent related experience
• 2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)

Desirable

• The Global Marketing Analytics team is seeking a talented Analyst, Marketing Analytics to contribute to our efforts in transforming complex Marketing data into clear and actionable insights
• The Global Marketing Analytics team serves as an independent data team, providing unbiased and analytically rigorous view of Marketing Performance
• We prioritize self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions
• We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed to evaluate the performance of marketing activities and programs, and are accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice
• We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards
• Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data and metrics
• Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
• Contribute to the development and maintenance of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth
• Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output
• Enable and train marketing teams to become confident consumers of dashboards and other components of our data products
• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making
• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business
• This team supports:
• Key analytics work streams in support of global Marketing results
• The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics