Key Account Executive, Diageo
Manchester
More information about location
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- On Trade experience in a similar sales/activation led role or from the trade inc outlet management
- Relationships – Has the ability to build strong relationships with customers and route to markets
- Commercial Competence – can handle value, forecasting, and investment decisions
- Knowledge of the city, the trade and the RTM relationships
- Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment
- Team coach – will be a key member, coach and mentor of the city team
- Organised – can manage a host of priorities
- Agile – must be comfortable adapting and flexing workloads to accommodate business needs
- Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year
What the job involves
- Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in Manchester
- As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray, as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos
- You are responsible for key independents and groups in Manchester; making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands
- The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area
- Managing circa 250-300 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio
- The KAE is responsible for coordinating world class activation to be delivered by a dedicated Activation Specialist for your city. Our KAEs support the activity within their city, you will play a leadership role across the city team
- Coordinator of performance across the sales territory – supporting roles within the city are: Sales Executives, Quality Executives, Brand Activation Ambassadors
- Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio
- Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year
- Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
- Responsible for developing customer relationships across the account base
- Responsible for determining who manages new business opportunities within the team
- Own the Route to Market (RTM) relationships for the city
- In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
- Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city
Application process
- End Date: October 23, 2025
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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