Integrated Marketing Manager, Red Ventures
The Points Guy
$112-140k
More information about location
3 days a week in office
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$112-140k
More information about location
3 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 5+ years of experience working in a media organization or ad agency, with the ability to work independently and own RFP pitches, presentations and marketing collateral
- A strong communicator/storyteller, known for your strategic and well-written sales materials and pitch decks
- You must be highly skilled in creating presentations and translating ideas into impactful and marketable sponsorship opportunities
- Strong understanding of sales and marketing principles for demonstrating, promoting, and selling products or services
- Familiarity with digital publishing metrics and analytics (e.g. , yield, RPM, CPM pricing, audience packaging, targeting)
- Proven client-facing experience with strong relationship management skills
- A proactive, solutions-oriented mindset and ability to thrive in a fast-paced environment
- Excellent project management and prioritization skills with a hands-on approach to marketing
- Data-driven thinker with strong analytical skills and experience contributing to revenue growth and achieving financial targets
What the job involves
- The Points Guy (TPG) is the go-to resource for smart, savvy travelers looking to get the most out of their points, miles, and travel experiences
- We help millions of readers unlock more from every trip — and we’re looking for an Integrated Marketing Manager to help us do the same with our brand partnerships
- As Integrated Marketing Manager, you will play a key role in developing and executing innovative marketing proposals that drive value for our clients
- You will take ownership of cross-functional collaboration to craft compelling program packages during pre-sales and ensure a seamless handover for smooth execution in post-sale
- Take ownership of developing high-quality proposals and presentations that deliver multi-platform, client-focused solutions leveraging media, promotional and activation concepts, social, and sponsorship opportunities
- Partner with the Partnerships team to provide integrated marketing expertise, ensuring operations run smoothly and deliver best-in-class output
- Organize and lead brainstorm and ideation sessions for proposal preparation and RFP responses
- Contribute to evolving TPG’s go-to-market strategy through proactive pitches that highlight our value proposition across industries such as credit cards, hotels, airlines, cruises, and tourism organizations
- Support the development of enhanced creative services and innovative product offerings to better serve The Points Guy’s B2B and B2C clients
- Collaborate with internal communications, PR, and social teams to ensure consistency and strengthen TPG’s positioning as an industry leader
- Take ownership of ideating, packaging, implementing, and evaluating revenue-generating programs across all platforms
- Work closely with Sales, Editorial/Video, Product, Technology, and Design teams to foster cross-functional innovation and strategic execution
- Own the process of optimizing advertising inventory, ensuring strong client campaign performance and revenue growth
- Take responsibility for pre-sales ideation, cross-brand collaboration, and post-sales campaign support, ensuring seamless handovers between phases
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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