National Account Manager, Minor Figures

Out Of Home

Salary not provided

Senior and Expert level

London

Remote from UK

More information about location

Vegan, sustainable coffee products

Be an early applicant

Vegan, sustainable coffee products

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Be an early applicant

Salary not provided

Senior and Expert level

London

Remote from UK

More information about location

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Company mission

To create innovative, plant-based products for a more delicious future.

Job

Company

Role

Who you are

You’ll thrive here if you adapt easily to change, face challenges head-on, and love to jump right in and figure it out as you go along
Whether you’re in the office, on site visits, or WFH, you support your teammates and you’re comfortable asking for support when you need it yourself
You are someone who thrives on turning plans into action
You enjoy being out in the market, building relationships, and making things happen; not just managing from behind a desk
Commercially driven — you understand how to grow accounts and deliver against targets
Highly organised — you can manage multiple workstreams, from planning to execution
Relationship-led — confident working with stakeholders at all levels, from head office to site teams
Proactive and hands-on — you take ownership and don’t wait to be told what to do
Comfortable in Coffee and Foodservice — ideally with experience working with the UKs largest Foodservice distributors, Contract Caterers and HORECA customers as well as being comfortable within coffee-led environments

What the job involves

This role sits at the heart of Minor Figures' Foodservice channel, leading some of our most strategic partnerships across national distribution and contract catering. As a Senior National Account Manager, you'll take ownership of key national accounts including Bidfood and Sysco, while driving growth across major Contract Catering groups and their operating businesses
You'll be responsible for developing and executing customer strategies that unlock sustainable growth, strengthen relationships at every level, and ensure Minor Figures continues to be recognised as the leading plant-based coffee partner
Working closely with both distributors and end users, you'll turn listings into long-term value by creating demand, delivering best-in-class customer support, and bringing our brand to life across the market
This is a highly commercial role with significant autonomy, combining strategic account management with customer development, negotiation, and cross-functional collaboration
You'll work closely with Marketing, Operations, Supply Chain and the wider Commercial team to deliver exceptional customer experiences and ambitious growth
This role combines strategic account management with commercial leadership, taking ownership of some of Minor Figures' most important Foodservice partnerships
Priorities will evolve as the business grows, but success in the role will include:
Owning and growing strategic national distributor partnerships, including Bidfood and buying groups, delivering against agreed sales, distribution and profitability targets
Developing and executing joint business plans with key customers to drive sustainable long-term growth
Building and maintaining strong relationships with senior stakeholders across national distributors and major Contract Catering groups
Identifying and securing new national business opportunities across Contract Catering, the major OOH, HORECA markets
Driving distribution, availability and rate of sale across national accounts, ensuring Minor Figures' core range is fully supported and actively promoted
Leading commercial negotiations, annual business planning and customer reviews to maximise long-term value for both Minor Figures and our partners
Delivering impactful customer activation programmes, including launches, barista engagement, training, events and commercial initiatives that drive awareness and sales
Building a robust pipeline of future opportunities while retaining and growing existing partnerships
Working cross-functionally with Marketing, Supply Chain, Finance and Operations to ensure outstanding execution and customer satisfaction
Representing Minor Figures at industry events, customer meetings and trade exhibitions, acting as an ambassador for the brand and our values
You will be working as part of our formidable UK & EMEA sales team, responsible for bringing Minor Figures to life through amazing customer service and first to market products in Ontrade, Foodservice, Wholesale, and retail channels, Stretching from the tip to Cornwall to heights of Scotland, across Ireland, and through Europe all the way to Japan
You will be reporting to Will, Head of Foodservice, working alongside the Out of Home NAM, KAM, and BDM team
Your main place of work will be out in the field covering the whole of the UK, working from home, you’ll always be welcomed at office and there is an expectation of 1 day a month at Minor Figures HQ in London E17
Hours of work will generally be 9.00am – 5:30pm but may vary with workload or by agreement. Flexibility is required due to travel requirements
We expect that you will attend tradeshows and networking events outside from time to time

Application process

Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures

Salary benchmarks

Our take

Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.

What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.

Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.

Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.