Manager of Web Marketing, Amplify

$80-85k

This role is eligible to earn an annual discretionary bonus that rewards individual and company performance

CSS

HTML

JavaScript

Google Analytics

Wordpress

JIRA

Ahrefs

SEMrush

Optimizely

Unbounce

Mid and Senior level

Remote in US

K-12 curriculum & assessment publisher

Be an early applicant

K-12 curriculum & assessment publisher

1001+ employees

EducationLearningSaaS

Be an early applicant

$80-85k

This role is eligible to earn an annual discretionary bonus that rewards individual and company performance

CSS

HTML

JavaScript

Google Analytics

Wordpress

JIRA

Ahrefs

SEMrush

Optimizely

Unbounce

Mid and Senior level

Remote in US

1001+ employees

EducationLearningSaaS

Company mission

To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.

Job

Company

Role

Who you are

This role is ideal for an experienced marketer who can effectively manage a high-stakes resource with multiple stakeholders and understands how to grow a channel through A/B testing and SEO
4+ years of experience in a related marketing role
Experience managing websites in WordPress required, including creating new pages and working with web development teams to build new page templates
Experience with project management systems
2+ years of experience in SEO and/or A/B testing on websites
Experience with web analytics, particularly Google Analytics
Proven track record of both managing stakeholders and scaling channels
Education: BA/BS or equivalent

Desirable

Jira systems
Proficiency in SEO tools such as Semrush, BrightEdge, and Ahrefs
Experience with HTML and understanding CSS and JavaScript
Experience with tag management systems such as Google Tag Manager or Tealium
Experience with website conversion testing tools such as OptinMonster, Optimizely, or Unbounce

What the job involves

Amplify.com is both a key cross-functional resource and an essential channel for demand generation
Reporting to the Director of Web Marketing, the Web Manager will have two main objectives: to serve the internal clients who rely on Amplify.com and to enhance the website's ability to generate high quality leads for the sales team
As a Web Manager serving internal clients, you will gain an in-depth understanding of stakeholder needs
You will identify the pages they require and the reasons behind those needs
From there, you’ll drive improvements to our templates and processes, making it easier for internal teams to deliver content to their audiences
As a channel manager, you will dive deep into understanding our web visitors
You will champion SEO-driven content across teams, study user data, identify friction points that prevent visitors from converting into qualified leads, and propose strategies to improve the overall user experience
Ensure Amplify.com reflects the high standards of our products and services
Manage the execution of web development projects in WordPress, from content creation to page publishing
Coordinate with cross-functional teams to ensure timely delivery of web initiatives, ensuring that deadlines and quality standards are met
Work with vendor to plan and execute A/B testing strategies for web pages to optimize conversion rates. Analyze test results, recommend improvements, and implement changes
Manage SEO initiatives to drive organic traffic. Regularly analyze the website's performance, conduct keyword research, and implement on-page and technical SEO improvements
Assist in implementing new features on Amplify.com, working closely with the web engineering team
Monitor website performance metrics and use data to create strategies for improvement. Share insights with marketing leadership and highlight opportunities for future content development

Our take

Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.

The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.

After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.

Freddie

Company Specialist at Welcome to the Jungle

Insights

23% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 3 rounds)

Oct 2021

$215m

GROWTH EQUITY VC

Mar 2021

$0.1m

GRANT

Total funding: $263.3m

Company HQ

Dumbo, NY

Leadership

Larry Berger

(Co-Founder & CEO)

Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.

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