Growth Account Director, Demandbase
Majors & Mid-Market
$82-130k
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$82-130k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 6-8+ years of full-cycle SaaS sales experience, including managing complex renewals and expansions
- Experience closing deals in the $50K–$100K range
- Deep understanding of marketing technology, data solutions, CDP, or RevTech with the ability to navigate pricing objections and competitive dynamics
- Track record of consistently exceeding quota, particularly in a high-growth environment
- Ability to manage complex sales cycles (average 2–4 months), across multiple departments including marketing, sales, and procurement
- Strong storytelling and negotiation skills to communicate product value—even when up against competitors with stronger perceived data products
What the job involves
- As a Growth Account Director, Majors & Mid-Market at Demandbase, you will be responsible for growing and retaining a defined book of Majors and upper Mid-Market accounts
- Success in this role is driven by proactive expansion and net-new pipeline generation across business units. As a strategic, cross-functional collaborator, you will own your territory and are accountable for relationships, revenue, and retention
- Own a portfolio of Mid-Market & Majors accounts, focusing on growth and retention
- Proactively generate pipeline through strategic prospecting across your book of business
- Develop expansion strategies across business units and functions
- Partner closely with the CSM team to ensure adoption and customer success; collaborate on mutual account plans and expansion goals
- Act as a strategic advisor, understanding your customers’ goals across marketing, advertising, and data to drive value-based selling
- Defend value and navigate pricing objections, especially around data products
- Build and manage a pipeline that supports quarterly and annual targets, with accurate forecasting and activity tracking in Salesforce
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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