Director of Member Growth, Spring Health
D2C
$173.1-216.4k
Offers stock options
Personalized mental healthcare
Job no longer available
Personalized mental healthcare
1001+ employees
Job no longer available
$173.1-216.4k
Offers stock options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 10+ years of experience in D2C growth marketing, performance marketing, and full-funnel user acquisition
- Deep expertise in digital advertising & paid acquisition, including Google, Meta, TikTok, YouTube, display, programmatic, and emerging channels
- Proven ability to scale paid media budgets efficiently, optimizing CAC, ROAS, and LTV across channels
- Expertise in conversion rate optimization (CRO), landing page testing, and audience segmentation
- Results driven, data-informed decision maker with a strong analytical mindset as well as experience in incrementality testing, media mix modeling (MMM), and first-party data strategies
- Experience leading growth teams & agency partners, driving high-impact performance marketing
- Exceptional storytelling, presentation, and communication abilities
- Passion for mental health & mission-driven marketing, with a drive to create meaningful impact
What the job involves
- As the Director, Member Growth - D2C, you will be at the forefront of this mission, tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage members at scale
- You will own our D2C member acquisition strategy, driving measurable growth through high-performance paid media, experimentation, conversion rate optimization (CRO), and innovative member acquisition strategies
- This role reports to our VP of Marketing and will work cross-functionally with Product, BD, Brand, Creative, and Analytics to scale our D2C motion with aggressive performance marketing strategies
- You’ll start as a player-coach, leading strategy and execution, and will build a high-performing D2C growth team as we scale
- Own end-to-end D2C growth strategy, including paid media, CRO, organic growth, and referral programs to drive member acquisition and activation
- Optimize full-funnel performance marketing across paid social (Meta, TikTok, YouTube), paid search (Google, Bing), programmatic, affiliate, and emerging channels
- Build a high-velocity experimentation framework to rapidly test and iterate on audience targeting, messaging, creative, and landing pages
- Lead deep analytics & performance tracking, ensuring every dollar spent drives measurable ROI and long-term member retention
- Start as a hands-on leader, while developing and hiring a team of growth marketers, paid media specialists, and CRO experts as the business scales
- Select and manage best-in-class agencies and vendors, ensuring world-class execution while maintaining internal strategic oversight
- Establish a culture of data-driven decision-making, experimentation, and rapid iteration to maximize performance
- Drive landing page optimization (CRO), improving conversion rates across acquisition and onboarding flows
- Implement LTV-driven acquisition strategies, ensuring sustainable growth through cohort analysis, retention metrics, and incrementality testing
- Build robust reporting dashboards & analytics frameworks, partnering with Data & Analytics teams to measure success in real time
- Collaborate with Brand, Product, and Lifecycle teams to ensure consistent messaging and high-performing creative assets for acquisition
- What success looks like in this role:
- Bring successful D2C growth tactics and strategies to the core B2B2C book of business to unlock additional member growth opportunities
- Innovative Growth Strategy: Achieve year-over-year increases in member acquisition through direct to consumer channels, consistently exceeding growth targets. Lead the creation of innovative, multi-channel marketing campaigns that drive high conversion rates, effectively engaging and activating members through compelling messaging and strategic channels
- Represent Spring Health at growth marketing events, industry panels, and conferences, strengthening our visibility in the market
- Data-Driven Excellence: Build a culture of data-driven marketing by establishing dashboards and operational systems to measure and optimize the impact of marketing initiatives. Leverage actionable insights to continuously refine strategies and deliver tailored, high-impact solutions for specific audience needs
- Exceptional Partner Collaboration: Foster strong, strategic relationships with partners by executing D2C campaigns and initiatives that amplify awareness among their audiences and drive enrollment. Earn positive feedback from stakeholders by aligning marketing strategies with their goals and delivering measurable value
- Scalable Team Leadership: Start as a solo leader and scale a high-performing D2C marketing team as the business grows. Inspire collaboration, innovation, and excellence, resulting in high employee engagement, a strong team culture, and collective achievement of ambitious goals
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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