Growth Engineer, Cleo

Salary not provided

+ Equity

React
TypeScript
React Native
Ruby
Webflow
Appsflyer
Rails
Junior, Mid and Senior level
Remote in UK
London

More information about location

Cleo

AI personal finance assistant

Open for applications

Cleo

AI personal finance assistant

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Open for applications

Salary not provided

+ Equity

React
TypeScript
React Native
Ruby
Webflow
Appsflyer
Rails
Junior, Mid and Senior level
Remote in UK
London

More information about location

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Company mission

To help millions of people improve their financial health, and relate to them in a way their banks never could.

Role

Who you are

  • We’re looking for an awesome Web Engineer, with some knowledge of Ruby / Rails, to join us on our mission to fight for the world's financial health
  • Firstly, and most importantly, all of the above sounds exciting to you and you want to make a positive difference in society by improving the financial health of our users worldwide
  • You’ve also read our company values and engineering principles which drive our ways of working and help us deliver working software to our users, learn what works and iterate quickly to improve it
  • You share and embrace these opinions and are passionate about using them to deliver value
  • You are an experienced Growth Engineer that knows how to utilise experimentation, creativity and analysis to make an outsized impact
  • You’re experienced working closely with marketing teams to optimise and develop innovative web flows
  • You are self-driven; finding a balance between Making it Happen in the present and identifying best practice for future Growth Engineers to join and build upon your foundations

What the job involves

  • You’ll be joining a cross-functional team of brilliant people that are looking to continuously improve the vitality of our product and get it into the hands of the people that need it most
  • We understand our customers, we understand their pain, and we are passionate about helping them
  • Joining a cross-functional Growth squad with a mix of marketers, designers, UX writers, data analysts and others to improve the reach of our product and help improve our users’ financial health
  • Technical oversight of attribution touch points and distribution of events to 3rd parties, effectively utilising both our frontend (Typescript / React / React Native) and backend (Ruby / Rails) architecture
  • Working with 3rd party platforms, such as:
  • Ad networks (e.g. Facebook, TikTok, Twitter, Google)
  • Affiliate networks (e.g. Rakuten)
  • Attribution platforms (e.g. AppsFlyer)
  • CRM (e.g. customer.io)
  • Web (e.g. WebFlow)
  • Collaboratively working with Marketing and Data teams to set up efficient attribution pipelines, allowing for fast testing & iteration
  • Working closely with our SEO Lead, optimise our website for SEO to improve search engine rankings for highly competitive keywords and drive highly motivated new users to the site
  • Making informed delivery decisions based upon the overview of data being sent to / ingested from 3rd parties
  • Getting involved in cross-cutting concerns that lift our entire engineering effort with the rest of the frontend chapter
  • Taking part in shaping all the work your squad does, not just the technical parts. Delivery is a team sport, and we encourage everyone at Cleo to share their ideas, so you can expect to be involved in product ideation sessions, user research calls, design reviews, retrospectives, ways of working sessions, product demos, OKR reviews
  • Here are some examples, big and small, of the kinds of work our Growth squad have taken part in over the last year:
  • Integration with a new affiliate 3rd party provider, looping back in-app event data for accurate measurements
  • To ensure we can monitor conversion rates, adding support for new ad platforms on our web and landing pages so they attribute correctly through to app install and sign up
  • Working with Data and Marketing to run ROAS optimisation tests with various 3rd parties
  • Within our Growth squad, you will be iterating and delivering quickly to help us gain greater insight into our users' needs and seeing your work having a material impact on the financial health of those most in need
  • You will be the first Growth Engineer of hopefully many more to come
  • Being a pioneer in this area, you will have the opportunity to build and grow the future of Growth Engineering at Cleo

Salary benchmarks

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Insights

Rocket List 2021
Top investors

43% female employees

24% employee growth in 12 months

Company

Company benefits

  • 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • 401k matching in the US and 6% employer-matched pension in the UK
  • Online courses, £150 annual budget & internal training to level up your skills
  • Regular socials and activities, online and in-person
  • Online mental health support via Spill
  • 1 month paid sabbatical after every 4 years with Cleo
  • OpenAI Plus subscription
  • Electric vehicle salary sacrifice scheme and cycle-to-work scheme
  • Life assurance and income protection via AIG
  • Medical insurance via Axa and Healthcare cash plan via Medicash
  • Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted

Funding (last 2 of 5 rounds)

Jun 2022

$80m

SERIES C

Dec 2020

$44m

SERIES B

Total funding: $137.5m

Our take

People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.

Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.

Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.

Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.

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Kirsty

Company Specialist at Welcome to the Jungle