Growth Marketing Engineer, Cleo AI
+ Equity
More information about location
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- We’re looking for an awesome Web Engineer, with some knowledge of Ruby / Rails, to join us on our mission to fight for the world's financial health
- Firstly, and most importantly, all of the above sounds exciting to you and you want to make a positive difference in society by improving the financial health of our users worldwide
- You’ve also read our company values and engineering principles which drive our ways of working and help us deliver working software to our users, learn what works and iterate quickly to improve it
- You share and embrace these opinions and are passionate about using them to deliver value
- You are an experienced Growth Engineer that knows how to utilise experimentation, creativity and analysis to make an outsized impact
- You’re experienced working closely with marketing teams to optimise and develop innovative web flows
- You are self-driven; finding a balance between Making it Happen in the present and identifying best practice for future Growth Engineers to join and build upon your foundations
What the job involves
- You’ll be joining a cross-functional team of brilliant people that are looking to continuously improve the vitality of our product and get it into the hands of the people that need it most
- We understand our customers, we understand their pain, and we are passionate about helping them
- Joining a cross-functional Growth squad with a mix of marketers, designers, UX writers, data analysts and others to improve the reach of our product and help improve our users’ financial health
- Technical oversight of attribution touch points and distribution of events to 3rd parties, effectively utilising both our frontend (Typescript / React / React Native) and backend (Ruby / Rails) architecture
- Working with 3rd party platforms, such as:
- Ad networks (e.g. Facebook, TikTok, Twitter, Google)
- Affiliate networks (e.g. Rakuten)
- Attribution platforms (e.g. AppsFlyer)
- CRM (e.g. customer.io)
- Web (e.g. WebFlow)
- Collaboratively working with Marketing and Data teams to set up efficient attribution pipelines, allowing for fast testing & iteration
- Working closely with our SEO Lead, optimise our website for SEO to improve search engine rankings for highly competitive keywords and drive highly motivated new users to the site
- Making informed delivery decisions based upon the overview of data being sent to / ingested from 3rd parties
- Getting involved in cross-cutting concerns that lift our entire engineering effort with the rest of the frontend chapter
- Taking part in shaping all the work your squad does, not just the technical parts. Delivery is a team sport, and we encourage everyone at Cleo to share their ideas, so you can expect to be involved in product ideation sessions, user research calls, design reviews, retrospectives, ways of working sessions, product demos, OKR reviews
- Here are some examples, big and small, of the kinds of work our Growth squad have taken part in over the last year:
- Integration with a new affiliate 3rd party provider, looping back in-app event data for accurate measurements
- To ensure we can monitor conversion rates, adding support for new ad platforms on our web and landing pages so they attribute correctly through to app install and sign up
- Working with Data and Marketing to run ROAS optimisation tests with various 3rd parties
- Within our Growth squad, you will be iterating and delivering quickly to help us gain greater insight into our users' needs and seeing your work having a material impact on the financial health of those most in need
- You will be the first Growth Engineer of hopefully many more to come
- Being a pioneer in this area, you will have the opportunity to build and grow the future of Growth Engineering at Cleo
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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