Marketing Analytics Principal, FARFETCH
1-3 days a week in office
Luxury fashion platform
Job no longer available
Luxury fashion platform
1001+ employees
Job no longer available
1-3 days a week in office
1001+ employees
Company mission
To be the global technology for the luxury fashion industry, connecting creators, curators and consumers.
Role
Who you are
- You have an established track record of designing and implementing robust attribution methodologies and incrementality testing frameworks, particularly with digital advertisers
- You are highly skilled in leveraging analytics tools (e.g., Google Analytics, Adobe Analytics/Omniture), mobile measurement partners (e.g., Adjust, Appsflyer), and advanced data environments like BigQuery
- You possess deep expertise in statistical modeling, machine learning, and causal inference techniques, enabling you to deliver actionable insights and optimize marketing efforts
- You have hands-on experience working with large datasets using tools like R, SQL, and Python
- You’re adept at designing and executing A/B and multivariate tests and applying statistical analysis to uncover meaningful trends and opportunities
- You are a confident and strategic thinker, capable of transforming raw data into structured, automated systems and intuitive reporting solutions that drive business impact
- With 7+ years of experience in marketing analytics, you bring a specialized focus on attribution and incrementality, with a track record of delivering measurable results
- Familiarity with managing paid channels (e.g., PPC, display) is a plus, enabling you to bridge strategic analytics with executional insights
What the job involves
- We are seeking a highly skilled Marketing Analytics Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing
- You will be responsible for leading the organization's efforts to understand the true value of our entire paid marketing investment, leverage data to drive insights, improve decision-making, ensure governance of data and drive business decisions and strategies
- You thrive in solving complex problems in an entrepreneurial, fast-paced environment, balancing tactical needs whilst driving strategically for a long-term solution
- Define and execute the overarching strategy for marketing attribution and incrementality measurement, aligning with business goals
- Lead the adoption of advanced attribution models and incremental testing frameworks
- Develop scalable methodologies for causal inference, lift studies, and experimental design to measure true marketing impact (Performance Marketing, CRM and Organic Channels)
- Provide technical expertise, guidance, roadmaps, workflow process management and prioritization to our data Analytics Team
- Manage multiple projects and stakeholders within the marketing, data science and analytics teams delivering quick, agile progress and recommending priorities
- Stay ahead of industry trends in attribution, incrementality testing, and emerging technologies
- Represent the company at industry conferences, sharing thought leadership and insights
Salary benchmarks
Our take
Farfetch differentiates from other fashion retailers by focusing on the higher-priced luxury goods market which was slow to embrace digital shopping. As an early mover in this space and one of the first to establish a marketplace for the luxury brands sector, Farfetch has garnered a strong reputation and customer base to match. Its online marketplace currently reaches customers in 190 countries with 1400 major brands and it maintains a physical presence in its acquisition of Violet Grey in Melrose Place, Los Angeles.
As the global economy enters a tricky period, Farfetch may find it has to adjust, with lower non-essential spending meaning that inventory in the fashion sector is piling up. This will require a sales-led approach, something that comes more easily to retailers at the lower end of the market. However all signs point to Farfetch being ready to take on the market with a leadership shakeup and strong promotional strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2017
$397m
LATE VC
May 2016
$110m
SERIES F
Total funding: $698m
Company benefits
- FARFETCH Equity plan and annual discretionary bonus
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Access to Unmind: an independent and completely confidential digital mental health platform
- Flexible working environment and more!
Company values
- Be Brilliant: Be unrivalled in everything you do, with passion and ambition. Ambiguity and complexity never stop you from going the extra mile
- Be Human: Be respectful and kind to yourself and the people around you. Trust each other’s intent, resolve problems with empathy, and welcome mistakes as learning opportunities
- Todos Juntos: Act for the greater good of all teams, even when it’s beyond your area of expertise. Foster positive actions in those around you, and celebrate our shared achievements
- Think Global: Belong to a global community, working collectively as a united force. Welcome and respect everyone, creating an inclusive environment for all
- Be Revolutionary: Disrupt the status quo and embrace innovation with a curious mindset. Make courageous decisions, searching for new ways to shape the future
- Amaze Customers: Love and understand your customers, keeping them front of mind. Exceed their expectations by delivering unforgettable experiences
Articles
Leadership
José Neves
(Chairman & CEO)Previously founded PLATFORME, an ethical fashion company, and José Neves Foundation, a philanthropic fundraising service. Also held a role as a Non Executive Director at the British Fashion Council.
Diversity, Equity & Inclusion at FARFETCH
- We're committed to setting ourselves targets to achieve diverse representation at every level of the organization
- We're committed to enabling a zero-tolerance culture against discrimination in all its forms and promoting a consciously inclusive culture, holding all accountable to our inclusive values
- We're committed to rewarding everyone fairly, regardless of their race, gender identity, sexual orientation, disability or any other part of their identity or background
- We're committed to investing in our recruitment and career development strategies to ensure everyone can thrive and succeed with us, by addressing any barriers or biases they may face and widening our talent sources
- We're committed to ensuring the marketplace and platform includes, and is accessible to, a representative spectrum of social identities and needs
- We're committed to giving dedicated space for expression, additional commercial support, and above benchmark visibility to designers and businesses from under-represented communities
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