Vice President, Head of Brand Marketing for Talent, ServiceNow
Learning and .org
$248.1-421.9k
Plus variable/incentive compensation and employee stock purchase plan
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$248.1-421.9k
Plus variable/incentive compensation and employee stock purchase plan
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- The ideal candidate will have a proven track record of integrated brand marketing, of building and enhancing employer brands, an understanding of global talent marketing, a passion for non-profit organizations and the ability to influence and inspire across all levels of the organization
- To excel in this role, strong leadership, strategic thinking, and exceptional communication skills are essential
- A successful VP, Head of Brand Marketing for Talent, Learning and .org should possess a deep understanding of brand building and integrated marketing strategies for talent acquisition, community building and purpose storytelling
- Bachelor’s degree in marketing, Communications, Business Administration, or any related field is a plus. MBA or advanced degree preferred
- 12+ years of experience in brand marketing, employer branding, talent marketing, or related fields, with a minimum of 5 years in a senior leadership role
- Proven track record of successfully developing and executing brand strategies and campaigns
- Strong understanding of talent acquisition processes and best practices in recruitment marketing
- Exceptional communication, storytelling, and presentation skills
- Ability to think strategically and execute effectively in a fast-paced, dynamic environment
- Expertise with digital marketing, social media, and analytics tools
- Demonstrated leadership abilities and experience managing and developing high-performing teams
What the job involves
- In this influential position, you are a creative marketer and brand builder who will lead and execute comprehensive marketing strategies and storytelling for three key global brand functions:
- Our employer brand strategy--aimed at positioning ServiceNow as an employer of choice
- Our learning platform, ServiceNow University—aimed at significantly increasing our 500,000 person community of developers and system administrators to 3 million
- ServiceNow.org—including telling the stories of some of our most important customers who help us fulfill our purpose every day
- This executive leadership role will partner closely with senior leadership across the People Team (HR, talent acquisition and management, learning and development as well as equity and inclusion), and our marketing teams to define, articulate and communicate our unique employee value proposition for those considering a future with ServiceNow
- These roles will be both inside the company (In 2023, we were #3 on Glassdoor Best Places to Work and we had over 1.1M inbound applicants) as well as within our broader ecosystem—the community of people who make their living on the ServiceNow platform but work for customers and partners
- You will also be the integrated Marketing leader for ServiceNow.org, our business aligned to non-profit organizations
- In this role, you will be responsible for creating and implementing strategies to attract, engage, and retain top talent by building a strong employer brand that resonates with potential candidates
- You will lead and oversee marketing efforts to tell our purpose story, enhance the company's reputation and promote programs across the employee’s journey, connecting broader brand strategies to the talent ecosystem and communities
- Strategic Leadership: Develop and execute integrated marketing strategies that aligns with the company’s overall vision, mission, and values
- Ensure each plan supports talent acquisition and retention goals, growing our skilled workforce community and building our ServiceNow.org business, demonstrating how we fulfill our purpose every day
- Brand Development: Define and communicate our employer value proposition (EVP) to attract, engage, and retain top talent
- Continuously assess and refine the EVP based on employee feedback, market trends, and competitive analysis
- Talent Acquisition: Collaborate with the recruitment team to create innovative marketing campaigns and initiatives that drive candidate engagement and increase the quality of hires
- Content Creation: Oversee the creation and distribution of compelling creative content across various channels, including social media, careers website, and employee testimonials
- Ensure consistency in messaging and adherence to brand guidelines
- Metrics and Analytics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of employer brand initiatives
- Use data-driven insights to optimize strategies and report on progress to senior leadership
- Team Leadership: Build, lead, and mentor a high-performing team of employer brand marketing professionals
- Foster a collaborative and results-oriented environment
- Partnerships and External Relations: Develop relationships with industry influencers, media, and external partners to enhance the company’s employer brand presence and reputation
- Employee Experience: Collaborate with HR and internal employee communications teams to ensure a seamless alignment between the employer brand and the actual employee experience
- Drive initiatives that promote a positive and engaging work environment
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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