Head of Content, Influencer
Salary not provided
Senior and Expert level
London
Influencer marketing platform
Be an early applicant
Influencer marketing platform
1001+ employees
B2BMarketingDigital MediaSocial Media
Be an early applicant
Salary not provided
Senior and Expert level
London
1001+ employees
B2BMarketingDigital MediaSocial Media
Company mission
To shape the future of marketing by humanizing brands.
Role
Who you are
- 8+ years in content production leadership within performance, social-first, creator marketing, or digital environments
- Proven expertise in repurposing and producing content for multiple platforms across awareness, consideration, and conversion objectives
- Demonstrable experience building and managing complex production budgets
- Strong commercial acumen, including margin awareness, pricing strategy, and scalable service development
- Experience building and leading teams of editors, designers, and freelance specialists
- Experience collaborating closely with paid media teams to align creative with distribution strategy
- Experience developing or scaling UGC production models is highly desirable
- Exposure to TikTok Live, commerce production, or IRL activations is a strong plus
- Understanding of AI and automation tools for content scaling is advantageous
- Excellent leadership, organisational, and stakeholder management skills
What the job involves
- Job title: Head of Content (Associate Director, Content Production)
- Reporting to: VP, Creative Operations
- As Head of Content, you will lead and scale Influencer’s in-house content production studio as part of our Creative Operations function
- Today, our production studio primarily focuses on repurposing creator-led and branded assets into high-performing, platform-native formats for media campaigns
- The next phase is expansion. You will evolve this capability into a commercially meaningful production engine that supports:
- Performance creative at scale
- UGC production systems
- Live commerce and TikTok Live
- IRL brand activations and creator shoot days
- This role sits at the intersection of creative, media, and commerce. You will ensure production and performance operate as one integrated system, with creative designed specifically for media distribution strategy and measurable outcomes
- This is not a studio management role. It is a growth role. You will own and develop new production services, define the commercial model, build the team, design the systems, and establish the production engine that underpins Influencer’s performance and commerce ambitions
- Transform a small in-house team into a scaled, commercially significant production capability spanning performance, UGC, live, and IRL production
- Shape how we package, price, and sell content production across performance marketing and commerce
- Design the workflows, AI-enabled processes, and hybrid in-house + freelance model that allow us to produce high-performing content at volume without sacrificing quality
- Lead and grow Influencer’s performance-led content production function
- Oversee the transformation of creator and branded content into platform-native, performance-optimised assets
- Build and manage a hybrid production model combining in-house editors, designers, and remote freelance specialists
- Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative
- Establish Live and IRL production capabilities, including TikTok Live and brand activations
- Define the service proposition, operational workflows, and delivery standards for the expanded production offering
- Build and manage complex production budgets across pre-production, live production, and post-production
- Ensure strong commercial oversight, including margin control, profitability, and resource efficiency
- Develop client-facing production packages and pricing models across: content remixing, UGC production, performance creative, live commerce and IRL brand activations
- Partner with Creative Strategy, Client Services, and Growth to integrate production into pitches and proactively win new business. Select and implement tools, software, and AI-enabled systems to streamline production at scale
- Maintain quality benchmarks and optimisation standards across all production outputs
- Manage project resourcing, priorities, and timelines to ensure efficient and commercially sound delivery
- Measures of success - in the first few months, you will have:
- Designed and launched a scaled production roadmap covering performance remixing, UGC creation, and Live/IRL production
- Established a clear commercial proposition and pricing structure for new production services
- Built a scalable UGC production system, including creator sourcing, scripting frameworks, and an external editor network
- Delivered measurable performance uplift through optimised creative output
- Implemented efficient workflows, tooling, and AI-enabled processes to increase output velocity without compromising quality
- Strengthened integration between Production and Media to ensure creative is aligned with media distribution strategy
Salary benchmarks
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify. With the growing shift towards influencer marketing, the company is poised to capitalize on this trend and extend its global reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
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