Director of Lifecycle Marketing, Wpromote
$109-135k
Digital marketing firm specializing in customer acquisition
Posted today
Digital marketing firm specializing in customer acquisition
501-1000 employees
Posted today
$109-135k
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
- Experience leading and developing cross-functional team members or direct reports
- Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth
- Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing
- Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders
- Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations
- Strong analytical skills with experience translating complex performance data into actionable business recommendations
- Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes
- Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems
- Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar
- Passion for innovation, AI, and continuously evolving lifecycle marketing best practices
What the job involves
- We are seeking a strategic, client-focused Director, Lifecycle Marketing to oversee a portfolio of enterprise and mid-market clients, lead high-performing team members, and drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels.
- This role reports to the Head of Lifecycle Marketing. The ideal candidate possesses deep expertise in lifecycle marketing strategy, first-party data, customer journey orchestration, and marketing automation, with a passion for balancing client leadership, people management, and strategic growth
- Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients)
- Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews
- Support new business efforts through audits, proposals, and sales presentations (5-10% of time)
- Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports)
- Establish scalable team processes, playbooks, and quality standards
- Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals
- Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed
- Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences
- Establish measurement frameworks and KPIs aligned with business objectives
- Drive experimentation strategies (messaging, creative, channel mix) to optimize performance
- Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth
- Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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