Product Growth Lead, ZOE
In-App Growth
Salary not provided
+ Stock Options
iOS
Android
Senior and Expert level
Remote from Europe, UK
Personalised nutrition company
Open for applications
Personalised nutrition company
101-200 employees
HealthcareB2CLifestylePersonal healthArtificial IntelligenceMachine LearningNutritionD2CWellbeing
Open for applications
Salary not provided
+ Stock Options
iOS
Android
Senior and Expert level
Remote from Europe, UK
101-200 employees
HealthcareB2CLifestylePersonal healthArtificial IntelligenceMachine LearningNutritionD2CWellbeing
Company mission
To improve the health of millions.
Role
Who you are
- 5–10+ years of experience as a Growth Product Manager
- Experience in B2C products, with a strong background in mobile applications (iOS and Android)
- Deep expertise with subscription or membership models (e.g., freemium, free-to-paid conversions)
- Proven track record of shipping impactful product features that solve user problems and drive business outcomes
- Deep experience running A/B tests and data-informed experiments to iterate on product functionality and user flows
- Strong analytical skills and fluency with product metrics, cohort analysis, and funnel optimisation
- Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome
- Excellent communication skills and a bias for action
- Comfort in ambiguity and a scrappy, test-and-learn mindset
What the job involves
- We’re looking for a sharp, entrepreneurial Product Growth Lead to own in-app user activation, and revenue growth. This is a senior, hands-on role for someone who thrives in ambiguity, runs toward targets, and brings deep expertise in growing apps - ideally B2C subscription apps in health, wellness, or other high-volume areas with freemium models
- You’ll own the full growth engine: from running relentless experiments across onboarding flows to landing funnels, referrals, and monetisation levers
- You’ll also own our daily growth KPIs e.g. installs, revenue, and margin; and report on them with clarity and urgency. If you're looking to get your hands dirty, move fast, and build something meaningful, this is your chance
- Own core business metrics: daily/weekly revenue, installs, CAC, LTV, and margin
- Lead end-to-end growth experimentation across the funnel, from acquisition through referral, onboarding, activation, and upsell
- Build and refine viral loops, referral programs, and product-led acquisition strategies
- Run A/B tests and data-informed experiments with speed and discipline. Leverage qualitative and quantitative insights to identify high-impact growth opportunities
- Collaborate closely with marketing, design, data, and marketing to move the metrics that matter
- Bring a culture of experimentation, urgency, and ownership across the growth function
Application process
- 👋 Intro Chat with Talent Team – 30–40 mins
- A friendly chat to understand your experience, motivation, flexibility, and expectations
- 🧠 Hiring Manager Interview – 45 mins
- A deep dive into your growth track record, channel ownership, and how you think about experiments
- 📊 Case Study + Live Presentation – 60 mins
- We'll send you a brief to work through. Then you’ll present your ideas and answer questions from the team
- 🤝 Cross-Functional Collaboration Interview – 45 mins
- Meet our Product, Engineering, and Design team to explore how you work cross-functionally
- 💬 Final Values & Leadership Interview – 45 mins
- A conversation focused on leadership, resilience, ownership, and alignment with our mission and values
- 🎉 Offer Stage
- We like to move fast, keep things clear, and make sure you feel supported every step of the way!
Our take
ZOE is a science-first nutrition company shaking up everything we thought we knew about healthy eating. Behind the bold mission is a simple truth: the food we eat is often making us sick, and one-size-fits -all advice just isn't cutting it anymore. So, ZOE is flipping the script with the world's largest nutrition study and real, personalised insights based on users' bodies.
Its approach is all about turning cutting-edge science into everyday habits. Whether it's through its ZOE Membership (which already has over 100,000 users), the plant-packed Daily30+ supplement, or expert-packed podcasts, its helping people discover what truly works for their bodies. And it's not just theory, randomised trials show that the right food can make a noticeable difference in just weeks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
68% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$15m
SERIES B
Mar 2023
$2.5m
SERIES B
Total funding: $99.5m
Company benefits
- Free ZOE Kit (+1 for a family member or friend)
- Private Medical Insurance
- Paid time off available from day one
- 1x Life Event Day per year
- 2x Reset Days per year
- Social Budget
- WFH Budget (for items purchased after joining)
- Spill Mental Health Support
- Wellness Budget
- Growth & Development Budget
- Enhanced Parental Leave & Benefits
- ...and much more!
Company values
- We are diverse and build upon each other positively - We are a collaborative team working toward a common goal. We are positively intended & respectful, intentional in our active listening and seeking diverse perspectives, and we make space for all to participate
- We ❤️ to create moments of joy whenever possible - We create moments of joy whenever possible and encourage meaningful balance, recognizing our mission is a marathon, not a sprint. It all starts by us being intentional in building great relationships with each other
- Always start by understanding our members - We always start by understanding our members’ needs and work backwards to deliver delightful solutions that exceed their expectations and have their health top of mind, with a commitment to ethics, education, privacy, and simplicity
- Take a scientific, evidence-based approach - As a health company, science comes first. We utilize a scientific approach, starting with a hypothesis and seeking evidence to assess and iterate. We stay open-minded, learn from our mistakes and strive to keep improving every day
- We are transparent, especially when it is hard - By having a bias to share publicly and openly, we build a transparent culture that empowers participation from everyone. We value feedback, communicate openly, voice the truth (even when it’s hard) and explain “the why” to help each other grow
- Act fast, we’ve got your back - As a startup, speed is crucial to our success. Many decisions and actions are reversible. We are scarce with our time, not reinventing the wheel or seeking perfection and act on 70% evidence so we can learn and iterate. We encourage all our team members to take risks, change course when necessary, and go for it—we have their backs, always
- Dive deep - We operate at all levels, caring about the details that matter and being able to connect them to the bigger picture with coherent logic. As such, we are able to quickly distinguish between “feel-good” metrics or “seemingly good” ideas from the ones that truly matter or capture the truth
- Empower ZOEntists to act as owners - We are intentional in empowering more ZOEntists to act as owners on behalf of the entire company without interdependencies and we continuously set up new systems, frameworks & principles to enable this. We also back them in their decisions, even when we disagree
Company HQ
London, UK
Leadership
Jonathan Wolf
(Co-Founder & CEO)Graduated from the University of Oxford with an MA in Physics. Previously worked at Criteo as Chief Buying Officer/Chief Product Officer, at Yahoo! as Senior Director and at Atlas Venture as a Principal.
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