Head of Marketing & Communications, Charlotte Tilbury
$145-155k
Makeup, skin care & beauty collection
Job no longer available
Makeup, skin care & beauty collection
1001+ employees
Job no longer available
$145-155k
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Extensive experience leading marketing organization at a beauty or fashion brand
- Marketing knowledge across media - print, digital, social, OOH
- Strong strategic and analytical abilities
- Extensive experience in beauty / lifestyle / fashion / retail marketing
- Interest in trends across popular culture, art, beauty, fashion and film
- Enthusiastic, energetic, team player and thought leader
- Proven track record in brand management and growth
- Strong leadership skills
- Outstanding verbal and written communication skills required
- Spanish speaking preferred
- Outstanding leadership/interpersonal skills required
What the job involves
- A critical role in the launch and development of the LATAM and TR Americas region, the Head of Marketing and Communications oversees all brand and trade marketing activations, local talent and influencer relationships and strategy, and full ownership of marketing and PR spend
- Supporting the LATAM Brand Director, this role is responsible for conceptualising and executing the launch and sustain strategy for the brand across all LATAM territories, bringing together disruptive creativity and executional excellence
- Lead marketing and communications strategy across all consumer touch points, including clear product strategy, innovation animation, trade marketing, and investment across media channels and retailers
- Define and deliver the media strategy for the region, including measuring media effectiveness and shaping best investment profile
- Build a robust PR & Advocacy strategy, underpinned by authentic brand relationships, and including engagement of the Pro MUA community, relationships with local talent and KOLs, full content strategy across earned and owned social requirements
- In deep partnership with the Head of Commercial, Retail and Education, conceive a launch strategy for each territory and retailer across the region, securing best in class visibility from our partners, and delivering market disruption and record-breaking growth. Own the overall trade marketing negotiation and delivery with all retailers and operators
- Through a strong relationship with the Global Digital team, shape the local social and digital activities, including social investment and digital trade marketing, to optimise recruitment and retention across the region
- Lead and inspire the marketing and communications team in region to deliver bold and daring activation, fostering a culture of collaboration, passion for the brand, drive for results and limitless thinking. Support the personal and professional development of the team, to build their capability and future career pathway within the brand
- Work closely with counterparts in the Global Marketing and Communications teams to optimise global content, events, and opportunities for local amplification
- Oversee and deliver a robust marketing and communications cost budget, delivering activities at best ROAS on time and within agreed budget; work with Finance to meet quarterly forecasting expectations
- Monitor competitor landscape for relevant product, trend, consumer behaviours, and media insights to drive optimisation of local activities and support global
- Reports to: Brand Director
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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