Growth Marketing Manager, Gorgias
The conversational AI platform for eCommerce
Job no longer available
The conversational AI platform for eCommerce
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- Revenue-obsessed. You own outcomes, not effort. You don’t need a SaaS or growth background, but you need a relentless drive to scale, execute, and collaborate across teams to make it happen
- You have high standards. “Good enough” is not in your vocabulary. You demand excellence from yourself and others, focusing on continuous improvement, precision, and speed
- Hacker mentality. You obsess over finding novel ways to hit targets faster —even when the conventional wisdom says you’re wrong
- Extreme ownership and autonomy. You don’t wait for permission. You see a gap, you close it. You drive initiatives, execute with autonomy, and deliver results
- Prompt engineering skills. You know how to design and optimize AI-driven copy and outreach. You engineer prompts that drive conversions, not just clicks
- Ability to write complex SQL queries to analyze campaign performance and drive actionable insights. (Python is good too)
What the job involves
- At Gorgias, the Demand Generation team is the tip of the spear of revenue generation
- Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email, ads, customer referral, direct mail), rapidly scaling the ones that work, and supporting other departments with growth expectations (sales, partnership, events, etc.)
- In this role, you'll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels
- You'll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers, you'll develop automated and scalable revenue operations processes
- Own & grow our Demand Generation team revenue (outbound, customer referral) by identifying and executing growth experiments, building workflows, and partnering with the growth engineers to develop new systems and intent signals
- Scale AI-driven outreach— design & optimize prompts by leveraging prompt engineering, and structuring structure data sources (competitive analysis, customer research, persona insights) to power our AI copywriter to improve our cold outreach and events follow-up performances using PromptLayer
- Support 0-to-1 launch of our new marketing product by collaborating with the Product Marketing team to execute acquisition campaigns and hit aggressive targets —owning results from launch to impact
- Drive cross-functional revenue initiatives partnering with Sales, Partnerships, Ambassadors, and Events teams. Collect business needs, identify scalable solutions, and work with growth engineers to translate them into real-world execution (e.g., AI-powered event follow-ups)
- Conduct data analysis using SQL to monitor and report on campaign performance, identify business opportunities, and develop actionable next steps
- Example projects you’ll work on:
- Boost outbound email reply rates by designing AI prompts for our intent signals and evergreen campaigns. Optimize instructions to follow best-in-class cold outreach practices, minimize hallucinations and inconsistencies, and structure resources—such as a competitor comparison grid—to enhance AI-generated responses
- Optimize customer referral campaigns by leveraging internal data (customer employment history, LinkedIn connections) for hyper-personalized outreach across email, linkedin and direct mail
- Refine our event follow-up campaigns by optimizing content with AI-powered copy, implementing multi-channel outreach, and collaborating with the Partner Manager to enhance manual follow-ups by setting up workflows to surface key account insights (historical engagement, recent signals etc.)
- Our Current Tools / Data Stack includes:
- Outreach & Automation: Instantly.ai, Lemlist, Customer.io
- BI Tools: Periscope
- Data Activation: GetCargo, Hightouch
- AI & Prompt Engineering Platforms: PromptLayer, OpenAI API, Clay
- Data Transformation: dbt
- CRM: HubSpot
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 13 more jobs at Gorgias