Senior Business Development Manager, YouGov
Sport
Global research data and analytics group
Job no longer available
Global research data and analytics group
1001+ employees
Job no longer available
1001+ employees
Company mission
To offer unparalleled insight into what the world thinks.
Role
Who you are
- Proven track record of exceeding sales targets in a fast-paced, competitive environment
- Experience managing complex sales cycles within the sports or entertainment industry (highly desirable)
- Strong ability to identify and qualify new business leads through research, networking, and digital channels
- Excellent communication, presentation, and interpersonal skills
- Confident in demonstrating SaaS-based solutions and presenting value propositions to a range of stakeholders
- Strong analytical and problem-solving skills
- Proficiency in Salesforce (or equivalent CRM) and other relevant sales tools
- Passion for sports and the sports business
What the job involves
- YouGov Sport are searching for an experienced Sales lead to join our New Business team within our Sports department at our London office
- As Associate Director - Commercial, you will play a pivotal role in driving the growth of YouGov Sport UK
- You will be responsible for identifying, qualifying, and closing new business opportunities within the sport and entertainment sector, exceeding ambitious sales targets and contributing to the overall success of the team
- Proactively identify and qualify new business leads within key target sectors (e.g., specific rights holders, brands, media owners or agencies)
- Develop and execute strategic outreach plans, leveraging research, LinkedIn, and other networking platforms to connect with decision-makers
- Conduct in-depth discovery calls and meetings with prospective clients, presenting YouGov Sport's solutions and demonstrating a deep understanding of their business needs
- Develop and deliver compelling proposals that align client needs with YouGov Sport's products and services
- Manage the entire sales cycle, from initial contact to contract negotiation and successful closure
- Collaborate with other commercial team members on cross-selling opportunities and joint pursuits
- Build and maintain strong relationships with key clients and industry stakeholders
- Provide ongoing support and consultation to clients, ensuring their satisfaction and identifying opportunities for growth within existing accounts
- Utilize Salesforce (or equivalent CRM) to track sales activity, manage the sales pipeline, and analyze personal sales performance
- Accurately forecast sales revenue and contribute to the development of the overall sales strategy
- Maintain a deep understanding of the sports industry landscape, including key trends, competitive dynamics, and emerging opportunities
- Develop and share industry insights with the wider YouGov Sport team
Salary benchmarks
Our take
In a digital world, data analytics is one of the biggest drivers of corporate and governmental change. YouGov exists at the forefront of data analytics worldwide, measuring public opinion on a range of topics, individuals and events.
Perhaps best known for its political polling, YouGov provides analytics on a huge range of topics from the popularity of public figures (not just politicians), fashion brands and charities to satisfaction with healthcare or energy providers, and even just general nationwide mood.
It's a well-established market leader with over 2 decades of polling experience and websites for 39 different countries. It's vast data collection and analytics capabilities allow it to continually adapt and refine its methods, positioning the company for continued success in an ever-evolving market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Old Street, London, UK
Leadership
Steve Hatch
(CEO)Joined YouGov in 2023 as CEO. Prior to this, they were the VP of Meta Northern Europe at Meta, Director for UK and Ireland/VP of Northern Europe at Facebook, and CEO at MEC.
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