Product Manager, ActiveCampaign
Platform
$118.4-162.8k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$118.4-162.8k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- You are great at shipping great products that drive impactYou are passionate about building platform capabilities with a deep understanding of automation, data, and AI-driven products
- You have experience leading product teams and are skilled in managing complex projects with multiple stakeholders
- You have a strong technical background and intuition for creating great customer experiences while leveraging platform capabilities like APIs and integrations
- You thrive in a dynamic, fast-paced environment, able to navigate ambiguity while maintaining focus on delivering customer value
- You can balance hands-on execution, driving initiatives from ideation through to measurable results
- You have a strong entrepreneurial spirit and an ownership mindset, ready to shape the future of ActiveCampaign’s platform
- You are a great communicator who can distill complex technical concepts into clear and actionable insights for diverse stakeholders
- 3+ years of experience in product management, with a focus on platform or B2B SaaS products; marketing or adjacent SaaS preferred
- Expertise in automation, data platforms, and AI-driven product development
- Experience managing 1-2 teams through the planning and execution of complex product initiatives
- Strong business acumen and experience building business cases and developing hypotheses for platform product features
- Strong project management skills with an ability to work cross-functionally and align teams toward shared goals
- A passion for building innovative products that empower customers to leverage data and AI to drive their success
What the job involves
- Our Platform Product Management team focuses on advancing ActiveCampaign's differentiation in automation, data, and AI to provide powerful, intelligent marketing solutions for businesses worldwide
- As a Product Manager in the Platform Product Management group, your primary focus will be on building and enhancing our platform's capabilities, with a special emphasis on automation, data-driven decision-making, and AI-powered features
- You will lead 1-2 teams through the planning, execution, and iteration of impactful platform features that enable our customers to scale their marketing efforts with ease and precision
- Specific projects and team areas will be flexible based on business priorities, so you will have the opportunity to adapt your focus to the most critical initiatives at any given time
- This role will collaborate closely with engineering, design, marketing, and data teams, ensuring seamless product development while maintaining a laser focus on delivering value to our customers. Your work will directly impact ActiveCampaign’s ability to deliver innovative, AI-driven, and data-rich experiences that set us apart in the market
- Leading Teams: Guide 1-2 cross-functional teams through the entire product lifecycle, from ideation to execution, driving collaboration and aligning efforts to company-wide goals
- Building Automation & AI Capabilities: Develop and launch new platform features that enhance automation, data integration, and AI-driven insights, further differentiating ActiveCampaign in the market
- Customer-Centric Problem Solving: Engage with customers to understand their business challenges, leveraging automation, data, and AI to provide impactful, scalable solutions
- Experimentation & Data Insights: Work with data and analytics teams to define KPIs, run experiments, and measure product performance, ensuring features are continuously improved
- Collaborating Across Teams: Partner with engineering, design, sales, and customer success teams to ensure seamless product development and successful launches
- Strategic Product Planning: Work with other product leaders to develop long-term product roadmaps and prioritize features that enhance ActiveCampaign’s core platform and automation capabilities
- Competitive Analysis & Market Trends: Monitor industry trends in automation, data, and AI, providing competitive analysis to ensure our platform remains ahead of the curve
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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