Associate Brand Manager, Bark
Contract
Dog toys and treats subscription service
Be an early applicant
Dog toys and treats subscription service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- 2-4 years of experience in brand marketing, media, or integrated campaign work (in-house or agency)
- Experience working on CPG, DTC, or digitally native brands a plus!
- Familiarity with brand health metrics or working with partners like Nielsen, Ipsos, or Morning Consult a plus!
- .Comfort with marketing analytics tools (Looker, Google Analytics, Sprout Social, etc.) and brand measurement methodologies (Lift studies, NPS, etc.)
- Exceptionally organized with strong communication skills and a proactive mindset
- Passion for storytelling, brand-building, and - most importantly - dogs
What the job involves
- Senior Associate, Brand Marketing - 3 Month Contract
- At BARK, the Brand Marketing team is behind pretty much everything you see, squeak, sniff, or scroll
- We dream up the look, feel, and voice of the brand, lead the charge on new product ideas and category shake-ups, and bring it all to life across every channel - from retail shelves to Instagram feeds
- We also run PR and organic social, making sure the world hears (and howls for) what we're up to
- In short: we turn big ideas into dog-happy realities and make sure BARK shows up with heart, humor, and a tail wag everywhere we go
- We’re sniffing for a creative, results-driven marketer with a passion for brand storytelling and data-backed decisions
- You love collaborating across teams, juggling multiple priorities, and turning insights into meaningful campaigns that get tails thumping
- You take initiative, but you’re humble, curious, and always looking for ways to make things better—for dogs and their humans
- You’ll thrive in our fast-paced, ever-evolving pack if you're obsessed with good ideas, inspired by measurable impact, and, of course, if you must love dogs
- Brand Channel Marketing Support
- Help execute brand campaigns across CTV, OOH, digital video, print, and experiential media channels
- Coordinate with internal teams and external agencies to track asset needs, timelines, and approvals
- Manage day-to-day logistics and support campaign planning and execution
- Brand Health & Performance Measurement
- Own key brand tracking tools including NPS, brand lift studies, and third-party brand performance reporting
- Partner with analytics to distill insights and track effectiveness of brand investments
- Maintain monthly brand performance scorecards and contribute to learning agendas
- Integrated Marketing Support
- Own and update the Integrated Marketing Calendar and help lead weekly team communication of updates
- Assist in building and organizing media and campaign planning decks
- Collaborate cross-functionally with Creative, Media, PR, and Product to ensure alignment across all brand touchpoints
- This position is a 3 month temporary position. It is located on-site at our office in New York City
Application process
- The hourly rate for this position is $45-$55/hr
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing itself from competitors.
However, the company has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, it seems well-placed to continue ahead of the pack. The company also recently partnered with Crocs to release dog Crocs, it's a very fun and exciting new branch for the company that will surely appeal to many fur baby owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness: We take care of our entire pack with premium medical, dental, and vision coverage for humans, plus comprehensive pet insurance. Because a healthy team (furry and not) is a happy team. Coverage starts day one for eligible roles
- Work + play your way: Life's too short to be all work and no play – that's why our pack enjoys unlimited PTO and a hybrid setup. Spend 3 days collaborating (and getting puppy play time) in our dog-friendly office, plus 2 days working wherever you and your dog feel most productive
- Growth + rewards: We believe in rewarding great work with competitive salaries and comprehensive compensation packages. For eligible US-based roles, we offer BARK equity so you can share in our company's success. Consider it a well deserved treat for helping us grow
- Office dogs (+BYOD): Dogs aren't just allowed at BARK – they're essential co-workers! Bring your own dog (BYOD) to work or come make some new furry friends. Our office is designed for both human and canine collaboration
- Treats (of course): For your pup, a complimentary BarkBox every month full of toys and treats! For office-based humans, cold brew is on tap and meals are catered weekly
- Benefits + beyond: We invest in your long-term happiness with comprehensive 401k matching, generous parental leave, and benefits that help your whole pack thrive
Company HQ
Financial District, New York, NY
Leadership
Matt Meeker
(Co-Founder, Executive Chairman & CEO)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky.
Salary benchmarks
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