Senior Marketing Analyst, Crusoe Energy Systems

• Success in this role requires strong analytical skills, deep marketing and sales understanding, and the ability to work independently in a fast-moving, highly collaborative environment while proactively bringing insights and recommendations forward
• Strong SQL skills and hands-on experience analyzing data in a modern data warehouse (BigQuery or similar)
• Experience building dashboards and visualizing insights within BI tools (Sigma or similar)
• A solid understanding of marketing performance measurement, including lead generation, funnel conversion, and campaign analysis
• Experience working with both online and offline marketing channels and understanding how they contribute across the sales cycle
• Familiarity with marketing and sales systems such as Salesforce and Marketo, and how data flows between them
• Working knowledge of common marketing attribution models and their strengths, limitations, and use cases
• Proven ability to partner effectively with data teams, product teams, and go-to-market stakeholders
• Strong communication skills and the ability to translate complex data into clear insights and recommendations
• A proactive, self-sufficient mindset with comfort moving quickly in an evolving environment

Desirable

• This role sits within the Marketing team and partners closely with our Data team to drive clear, actionable insights across the full marketing and sales funnel
• You’ll own marketing performance reporting end-to-end from maintaining core marketing metrics, to building datasets and dashboards, to surfacing insights that influence strategy and execution
• This role plays a critical part in helping the business understand how leads are generated across online and offline channels, how they move through the sales cycle, and what drives conversion, efficiency, and revenue
• You’ll also support ad hoc analysis for marketing and leadership stakeholders, help identify data quality or tracking gaps, and work cross-functionally to ensure marketing performance data is trusted and actionable
• Build, maintain, and evolve marketing reporting and dashboards that measure performance across channels, campaigns, and stages of the funnel
• Partner with the Data team to leverage curated BigQuery tables, write SQL queries, and ensure marketing data is accurate, reliable, and well-modeled
• Analyze lead flow and conversion performance across online and offline marketing channels, from first touch through revenue
• Develop dashboards in BI tools (Sigma) that allow both high-level performance views and deep drill-downs into specific channels, campaigns, and segments
• Evaluate and apply different attribution models to help marketing and sales understand what’s driving impact and where to invest
• Surface insights, trends, and anomalies in the data, and proactively bring forward recommendations to improve performance and efficiency
• Work closely with Marketing, Sales, and Revenue stakeholders to answer business questions and support planning, experimentation, and optimization
• Help define and standardize key marketing metrics and reporting best practices