Social Media Manager, Crunchyroll
English and German Fluency Required
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- You have 5+ years of experience in social media or community marketing, ideally in entertainment or media
- You are fluent in English and German, written and spoken, with excellent grammar and attention to detail
- You have a deep understanding of major social platforms, know how to tailor content for each, and can mentor others in best practices
- You have proven success with creative and innovative social media campaigns, including paid media
- You have experience using analytics and data to drive growth and engagement strategies
- You have intermediate or higher proficiency in Adobe Photoshop or similar tools
- You are familiar with workflow and project management tools for handling social requests and cross-team collaboration
- You have a strong understanding of fandom communities in the German market, such as anime, gaming, comics, sports, music or other pop culture genres
- You have a keen sense of internet culture, trends, and content storytelling
- If you love fandoms and engaging with dedicated audiences, this is the role for you!
What the job involves
- We’re looking for a Social Media Manager, fluent in both German and English, to craft engaging content for anime fans across the EMEA region
- You’ll create original posts, adapt global campaigns, and bring exciting stories to life
- Reporting to the Senior Manager of Social Media, you’ll manage channels, work with cross-functional teams, and connect with a passionate community
- You will work closely with the Audience Development team, which is responsible for one of the entertainment industry's largest social media networks, with over 130 million followers worldwide across every major platform with continued growth far beyond industry standards
- Develop and share engaging content for platforms like Instagram, Facebook, Twitter, TikTok, and YouTube
- Translate and adapt global campaigns for EMEA audiences, especially in the German market
- Oversee daily community management and promote anime titles to grow and engage audiences
- Collaborate with teams across brand, editorial, PR, and content operations for effective campaigns
- Execute, track, and report on social media strategies and goals
- Stay updated on social media and anime community trends to keep content relevant
- Work with the editorial team to drive traffic to Crunchyroll News
- Maintain Crunchyroll’s authentic tone and build strong relationships with fans
- Monitor social media metrics and adjust tactics for better results
- Manage paid social media campaigns and track performance
- Occasionally manage social channels during evenings and weekends
- Explore new platforms, content types, and practices to stay ahead in social media trends
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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