Event Marketing Manager, Carrot Fertility

• 5–7 years of event or field marketing experience, ideally in B2B SaaS, healthtech, or benefits
• Strong campaign mindset and able to plan events as integrated components of larger marketing programs
• Hands-on experience with Salesforce (campaign creation, reporting, attribution tagging)
• Demonstrated ability to generate pipeline and align events to measurable revenue goals
• Comfort working cross-functionally across go-to-market, product, and content teams
• Data-driven mindset and ability to turn insights into action
• Impeccable project management and attention to detail, with the ability to run multiple programs in parallel
• Excellent verbal and written communication skills; confident representing the brand internally and externally
• Ability to travel between 25% based on our annual calendar
• Comfort with the ambiguity inherent in a fast-paced startup environment

Desirable

• We’re seeking a strategic and data-driven Event Marketing Manager to lead our U.S. event portfolio, including hosted programs, executive networking experiences, trade shows, and branded activations
• This is a high-impact, cross-functional role focused on generating leads, driving pipeline, and delivering exceptional event experiences that reflect our brand and mission
• You will own the end-to-end execution of integrated event campaigns working closely with Sales, Product Marketing, and RevOps to ensure events convert into measurable results
• This role does not have direct reports, but will collaborate across internal stakeholders and external partners to bring each event to life
• Own execution of Carrot’s U.S. event programs and contribute to strategic planning across select hosted programs, sponsored conferences, networking dinners, and speaking opportunities
• Partner with stakeholders to design campaigns that align with commercial goals from top-of-funnel awareness to sales acceleration
• Own end-to-end execution: content planning, budget oversight, agency/vendor management, and onsite experience
• Build and manage campaigns in Salesforce and marketing automation tools to support lead capture, routing, and attribution
• Drive post-event analysis and performance reporting with a focus on pipeline influence and ROI
• Coordinate with cross-functional stakeholders across Sales, Marketing, Customer Success, Health Plans, and Clinical teams to ensure alignment, visibility, and support for each event
• Collaborate with Sales to enable targeted outreach pre- and post-event, and help ensure follow-up is timely and tracked
• Innovate with new formats (roundtables, fireside chats, activations) that reflect Carrot’s brand voice and thought leadership
• Track market trends and best practices to keep our event strategy fresh, competitive, and customer-centered