Director of Product & Brand Communications, Lyft
$200-240k
Salary applicable to SF applicants. + Equity and bonuses
More information about location
3+ days a week in office
Ride sharing company
Be an early applicant
Ride sharing company
1001+ employees
Be an early applicant
$200-240k
Salary applicable to SF applicants. + Equity and bonuses
More information about location
3+ days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 12+ years of communications experience with demonstrated success in technology products and services, especially in two-sided and/or highly regulated marketplaces. Public company experience preferred
- Experience leading high performing teams and fostering collaborative cultures
- Strong experience building constructive relationships with top tier reporters, editors and influencers. Has great media relationships / experiences and isn’t afraid to pick up the phone to create new ones
- Experience as a trusted communications advisor to business partners and executives, with demonstrated ability to influence at the senior leadership level
- Not afraid to take big swings and go for the win!
- Experience shaping and developing narratives that align with the company mission and resonate with audiences
- Thrives in complex situations and fast-paced environments. Dives deep and asks questions
- Excellent written and verbal communications skills
- Self-starter, independently motivated, leads oneself and influences others. Has experience managing a team in dynamic industries
What the job involves
- We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand
- This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft
- As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives
- This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community
- The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve
- You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement
- This is an opportunity to join a fun and hungry team and have a profound impact on the company
- The role reports to the Vice President of Communications
- Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers
- Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities
- Lead our content strategy, including AEO efforts
- Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership
- Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans
- Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints
- Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image
- Design and build integrated communications capability including across new and emerging platforms. Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders
- Analyze data and insights to optimize communication strategies and maximize impact
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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