Vice President of Digital Engagement & Growth, SugarCRM
$246-315k
OTE
$205-262.5k
BASE
Customer relationship management platform
Be an early applicant
Customer relationship management platform
501-1000 employees
Be an early applicant
$246-315k
OTE
$205-262.5k
BASE
501-1000 employees
Company mission
To help marketing, sales and customer service teams achieve high-definition customer experiences by providing the CRM platform that makes the hard things easier.
Role
Who you are
- 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment
- Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations
- Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation
- Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles
- Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making
- Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting)
- Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization
- Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders
- Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution
- Familiarity with modern martech stacks and emerging AI-driven marketing tools
- Excellent executive communication and stakeholder management skills
- We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for
What the job involves
- The Vice President of Digital Engagement & Growth is responsible for architecting and scaling the company’s enterprise digital growth engine across the full B2B customer lifecycle
- This executive will define and lead the strategy for web, digital demand, lifecycle orchestration, marketing automation, performance marketing, and digital activation to drive measurable pipeline, revenue, retention, and expansion
- Operating within a complex B2B SaaS environment with long sales cycles, multiple buyer personas, and account-based motions, this leader ensures digital is not a standalone execution function but a strategic growth lever embedded within go-to-market planning
- The VP serves as both strategist and operator — owning digital performance while advising marketing plan owners, campaign leaders, and regional teams on optimal channel mix, audience segmentation, personalization strategy, activation sequencing, and budget allocation
- This role ensures digital investments are data-driven, conversion-focused, and aligned to revenue outcomes
- Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle
- Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation
- Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions
- Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally
- Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration
- Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations
- Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making
- Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence
Our take
Many leading CRM software require a lot of manual entry, but have little job-specific functionality, making tracking and interacting with potential and current customers time-consuming and inefficient. SugarCRM, which started as a project to elevate CRM with automation, has since grown into an AI-driven cloud product used by thousands of companies across the globe.
The Sugar Platform incorporates robust cloud structures and security, presents AI-powered predictions for customer trajectories and supports macro and micro customisation options. Importantly, its versatility and flexibility make it suitable for multiple teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarCRM’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost all industries, and Sugar’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company HQ
Financial District, San Francisco, CA
Leadership
Clint Oram
(Co-Founder & Chief Strategy Officer)Previously Product Manager at Epiphany and Software Engineer at Hewlett Packard Enterprise.
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