Performance Marketing Manager, Kraken

• 6+ years of related experience in performance marketing with a focus on paid social media campaigns
• Experience managing and optimising paid social acquisition campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Test and learn mindset with a passion for experimentation
• Proficiency with social media advertising platforms including Facebook Ads, Instagram Ads, X Ads, Reddit ads, Tiktok ads, and Snap ads
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
• Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Experience managing relationships with media agencies, creative agencies, and other external partners
• Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment
• Experience in consumer tech products with a focus on transactional goals is crucial
• Passionate about the Crypto space

Desirable

• Lead the strategy, development, and execution of Kraken's paid social campaigns aimed at user acquisition and growth
• Optimise paid social campaigns to achieve CAC goals across each of our priority geos and customer segments
• Monitor, analyse, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement
• Effectively manage a multi-million dollar performance marketing budget for social media channels
• Develop and test new creative strategies to consistently improve performance
• Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies
• Manage multiple work streams from concept through to execution and analysis
• Stay up-to-date with new and emerging social media channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities
• Build and maintain relationships with media agencies, creative agencies, and other external partners
• Additional duties and responsibilities as assigned

• This job is accepting ongoing applications and there is no application deadline